Estimate Email Placeholder limitations - can we get more placeholders?

Estimate Email Placeholder limitations - can we get more placeholders?

Hi, 
When are customer receives their estimate, they see the big price in red jumping out at them. 
I would rather a customer saw the title for their item, for example, if we are making them a guitar, it would have the title for their guitar, and the price might be below it. 

How can we get more placeholders? 

Warmly

Todd