Evidence for Optimal Send time working? Catastrophic results for us

Evidence for Optimal Send time working? Catastrophic results for us

Hi

Does anyone have any evidence for Optimal Send time working in Marketing Automation?

I tried this yesterday (just trust the system).

Open rates are lower (down 50%)

Click rates are down 70%

Terrible results for us.
Never again.

If they are applying any AI to this - it is not working.
Again lots of features with no real depth to them.
In this case misleadingly bad.

I really do wonder about switching to a best-in-class email marketing system.
The integrations with the CRM are not that difficult to have a better system?


Zoho team - any comments?

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