Extension Pointers #8: Handling real-time data updates between Zoho CRM and third-party applications using webhooks

Extension Pointers #8: Handling real-time data updates between Zoho CRM and third-party applications using webhooks

A webhook is a web callback triggered by a specific event to provide real-time data updates between applications.


How does a webhook work?

Webhooks help enhance the connection between two applications. When an event occurs in a web application that implements a webhook, the webhook notices the event, serializes and collects the data, and posts the data to the URL configured in the form of a HTTP request.

You can implement either an inbound webhook or an outbound webhook. If an event triggered in your Zoho CRM account causes an action in a third-party application, it is called as an outbound webhook (going from your application to a third-party application) and the opposite is called an inbound webhook (incoming to your application from the third-party application).

How functions play a role in implementing webhooks

If Zoho CRM should be notified when a particular event occurs at the third-party end, you can create webhooks to post a callback on the occurrence of that event. In order to implement this, you need to define a function in your extension that can be triggered from the third-party application. Unlike standard functions, REST API functions can be triggered from anywhere (either from an extension or a third-party application) and thus help with timely interaction. 

Webhook URLs and how to obtain them

You need to create a webhook and subscribe to events for real-time updates between applications. In order to create a webhook, a webhook URL is required. By subscribing your own webhook URL, you can customize, extend and integrate it with other third-party applications, facilitating instant web notifications.

The REST API functions/Standalone deluge functions can be written and exposed as REST APIs. The API names of these functions can be used as the webhook URL while creating your webhook.

In this post, we'll look at the basic steps on how to create an inbound webhook, where a third-party application event triggers a post-data action to your Zoho CRM account.

Note: The term "event" here refers only to the events supported by the third-party application, which you can subscribe during the creation of a webhook.

The steps to achieve this functionality while building your extension are:

➤ Establish a connection with your selected third-party application.
➤ Define a REST API function, to handle the response from the third party application.
Subscribe the webhook URL of the REST API function with the third-party application.




Establishing connection with the third-party application

1. Before proceeding with implementation, it is important to check whether the third-party application supports webhooks. Establish a connection between Zoho CRM and the third-party application using the authentication methods supported by the application. You can learn more about the authentication methods for developing third-party integrations here.

2. If the method of user authentication supported by the third-party application is
3. Define the third-party application's API to create a webhook with the required parameters specified by the third-party application.

Note: The subscription URL is termed in different ways by each application and is an important parameter to be noted while creating webhooks. In order to send the response to Zoho CRM, the third-party applications require a URL to perform HTTP POST request from their end. The following section defines the steps required to obtain this URL.

Defining a REST API function and obtaining a webhook URL

After establishing the connection, the next step is to define a REST API function that can be invoked by the third-party application whenever a subscribed event occurs in the third-party application.

1.  Log in to Zoho Sigma and go to the Extension Details page.
2. Choose Functions under Automate from the left panel of the Zoho Developer console under Build, then click New Function.



3. Enter the name of the function. Choose Yes for the Invoke as REST API option to create the function as a REST API function.



4. The crmAPIRequest argument of the function is categorized as Map type by default. The entire request object is mapped automatically to the crmAPIRequest argument and holds the response from the third-party when the trigger event occurs.



5. The input for the function can be acquired from the following types:

Component
Format
Value fetched using component of crmAPIRequest
 body
request_body =   crmAPIRequest.get("body");
Content that is passed as a stream to the request
 params
parameters = crmAPIRequest.get("params");
Key-value pair or as JSON object to the request
 file_content
filecontent = crmAPIRequest.get("file_content");
File content passed to the request
 user_info
user_info = crmAPIRequest.get("user_info");
Information about the user

 method
method = crmAPIRequest.get("method");
HTTP method name in the request
 auth_type
authtype = crmAPIRequest.get("auth_type");
The name of the Authentication method(API key)
 headers
headers = crmAPIRequest.get("headers");
Additional information of the request available in the header

6. The default return type of a Rest API function version 2.0 is a string. You can choose to return the response as a string or use the response object crmAPIResponse to define the following specifications of the response:

 Specification key
 Default value
 status_code
 200
 Content-Type
 application/json;charset=utf-8
 headers
 {"Content-Disposition", "attachment;filename=response.json"}
 body
 empty

7. When you have finished defining the REST API code, click Invoke as the REST API button.


8. The URLs to invoke the function will be displayed and are termed as webhook URLs, which will be used for subscribing the function with the third-party.


Unlike the sandbox URL provided with a predefined ZAPI key, the production URL requires the value of the user's ZAPI key.

Why ZAPI key?

For authentication purposes, the REST API functions use API keys as the method of authentication. It requires the value of the ZAPI key in order to authenticate a user.

Code snippet to obtain ZAPI Key
  m = {"nameSpace":"<portal_name.extension_namespace>"};
  apikeyresp = zoho.crm.invokeConnector("crm.zapikey",m);
  zapikey = apikeyresp.get("response");

9. The ZAPI key value can be passed in the Production URL, which will serve as a webhook URL to subscribe a webhook and invoke this function.

Creating and subscribing a webhook

➤ REST API functions can be triggered from a third-party application only when it is subscribed with that application while creating an inbound webhook.

➤ The webhook URL mentioned in the previous section will serve as the subscription URL while creating the webhook.

By following these steps, you can implement webhooks for third-party integrations using REST API functions. In our upcoming post, we'll look at a working example depicting this process.

We hope you found this guide helpful in creating and using custom webhooks to link your Zoho CRM account to third-party applications.For tips and guides like this, keep following this community forum.

SEE ALSO




    Access your files securely from anywhere







                            Zoho Developer Community




                                                  • Desk Community Learning Series


                                                  • Digest


                                                  • Functions


                                                  • Meetups


                                                  • Kbase


                                                  • Resources


                                                  • Glossary


                                                  • Desk Marketplace


                                                  • MVP Corner


                                                  • Word of the Day


                                                  • Ask the Experts



                                                            • Sticky Posts

                                                            • Kaizen #217 - Actions APIs : Tasks

                                                              Welcome to another week of Kaizen! In last week's post we discussed Email Notifications APIs which act as the link between your Workflow automations and you. We have discussed how Zylker Cloud Services uses Email Notifications API in their custom dashboard.
                                                            • Kaizen #216 - Actions APIs : Email Notifications

                                                              Welcome to another week of Kaizen! For the last three weeks, we have been discussing Zylker's workflows. We successfully updated a dormant workflow, built a new one from the ground up and more. But our work is not finished—these automated processes are
                                                            • Kaizen #152 - Client Script Support for the new Canvas Record Forms

                                                              Hello everyone! Have you ever wanted to trigger actions on click of a canvas button, icon, or text mandatory forms in Create/Edit and Clone Pages? Have you ever wanted to control how elements behave on the new Canvas Record Forms? This can be achieved
                                                            • Kaizen #142: How to Navigate to Another Page in Zoho CRM using Client Script

                                                              Hello everyone! Welcome back to another exciting Kaizen post. In this post, let us see how you can you navigate to different Pages using Client Script. In this Kaizen post, Need to Navigate to different Pages Client Script ZDKs related to navigation A.
                                                            • Kaizen #210 - Answering your Questions | Event Management System using ZDK CLI

                                                              Hello Everyone, Welcome back to yet another post in the Kaizen Series! As you already may know, for the Kaizen #200 milestone, we asked for your feedback and many of you suggested topics for us to discuss. We have been writing on these topics over the


                                                            Manage your brands on social media



                                                                  Zoho TeamInbox Resources



                                                                      Zoho CRM Plus Resources

                                                                        Zoho Books Resources


                                                                          Zoho Subscriptions Resources

                                                                            Zoho Projects Resources


                                                                              Zoho Sprints Resources


                                                                                Qntrl Resources


                                                                                  Zoho Creator Resources



                                                                                      Zoho CRM Resources

                                                                                      • CRM Community Learning Series

                                                                                        CRM Community Learning Series


                                                                                      • Kaizen

                                                                                        Kaizen

                                                                                      • Functions

                                                                                        Functions

                                                                                      • Meetups

                                                                                        Meetups

                                                                                      • Kbase

                                                                                        Kbase

                                                                                      • Resources

                                                                                        Resources

                                                                                      • Digest

                                                                                        Digest

                                                                                      • CRM Marketplace

                                                                                        CRM Marketplace

                                                                                      • MVP Corner

                                                                                        MVP Corner







                                                                                          Design. Discuss. Deliver.

                                                                                          Create visually engaging stories with Zoho Show.

                                                                                          Get Started Now


                                                                                            Zoho Show Resources

                                                                                              Zoho Writer

                                                                                              Get Started. Write Away!

                                                                                              Writer is a powerful online word processor, designed for collaborative work.

                                                                                                Zoho CRM コンテンツ



                                                                                                  Nederlandse Hulpbronnen


                                                                                                      ご検討中の方




                                                                                                              • Recent Topics

                                                                                                              • Start Workflow from Deluge Script

                                                                                                                I have developed a customized process from our CRM that leverages a deluge script to create a statement of work document. Once the document has been created via the merge and store function, I would like the ability to start a workdrive review & approve
                                                                                                              • Request for Auto PO - Min–Max based Automated Purchase Feature

                                                                                                                Dear Zoho POS Team, I’m writing to request a feature enhancement that would significantly streamline inventory management for businesses using Zoho POS — particularly supermarkets, FMCG retail, and multi-store operations like ours. Feature Requested:
                                                                                                              • Masters in UK – Experiences, Universities, and Career Outcomes

                                                                                                                This forum discussion is for students who are planning or considering a Masters in UK and want to gain practical insights beyond official university websites. The UK attracts international students due to its globally recognized universities, diverse
                                                                                                              • Export your notes from Notebook!

                                                                                                                Dear users, The long awaited feature is now live. Yes, you can now export your notes from Notebook app in bulk. But the feature has just started with web app alone for now. You can try the export feature as mentioned below: Go to our web app, https://notebook.zoho.com Go to 'Settings' > 'Export' Now, select the format: You can select either ZNote or HTML Once done, you can use the same to import or can have this a local backup of your notes. Note: Export for other platforms are in development and
                                                                                                              • Prepopulating Fields

                                                                                                                Hello, I have a form (Assets) with 2 lookup fields: Client (from Clients) Site (from Client Sites) I modified the code (highlighted in red below), so the Site dropdown shows the list of sites related to the Client. must have Client_Site ( type = picklist
                                                                                                              • Unable to sort as Descending order

                                                                                                                Trying to change the sort order for a lookup field (checkboxes) from Ascending to Descending and keep getting an error in Deluge that the order must be Ascending Did anyone ran into this? Thanks Eyal
                                                                                                              • Export Invoices to XML file

                                                                                                                Namaste! ZOHO suite of Apps is awesome and we as Partner, would like to use and implement the app´s from the Financial suite like ZOHO Invoice, but, in Portugal, we can only use certified Invoice Software and for this reason, we need to develop/customize on top of ZOHO Invoice to create an XML file with specific information and after this, go to the government and certified the software. As soon as we have for example, ZOHO CRM integrated with ZOHO Invoice up and running, our business opportunities
                                                                                                              • Can I change the format of the buttons in the email templates?

                                                                                                                Hi all! We have been working hard trying to brand our email templates, and have some way to go yet. One of the things we can't seem to edit is the green ${Cases.CUSTOMER_PORTAL_BUTTON} button and the font of the View Ticket text. Is there any way of doing
                                                                                                              • issue with deluge script

                                                                                                                i used chat gpt to build this script and I am getting 2 errors which I cannot figure out how to fix: void monthly_sales_order_generation() { try { // ---------------- CONFIG ------------------- analytics_url_1 = "https://analytics.zoho.com/api/<workspaceID>/report/<reportID1>/data";
                                                                                                              • Introducing LinkedIn Apply Connect for Zoho Recruit

                                                                                                                Attract up to 3x more qualified candidates and hire more efficiently with LinkedIn Apply Connect. Let candidates fill-in job applications without any redirections, gain deeper insights with applicant highlights within Zoho Recruit, and keep candidates
                                                                                                              • Recruit paid support?

                                                                                                                Hi all, Could anyone who has paid support package advise if it provides value for money with regards to support response times? Exploring the idea as unfortunately when we have faced issues with Recruit it has been a 7+ day timescale from reporting to
                                                                                                              • Introducing Dedicated Modules for Plans, Addons, and Coupons in Zoho Billing

                                                                                                                We’ve enhanced the way you manage Plans, Addons, and Coupons in Zoho Billing. Previously, all three grouped together under Subscription Items. Now, each one has its own dedicated module, giving you a cleaner and more intuitive experience. This update
                                                                                                              • Ticket Status email

                                                                                                                Good day, This was discussed in the past, but it would be helpful if we could have the system assign a custom response to a status. We have various statuses for tickets, e.g. "closed due to no response", or "Pending Status", it would be helpful for the
                                                                                                              • Customer ticket creation via Microsoft Teams

                                                                                                                Hi all, I'm looking to see if someone could point me in the right direction. I'd love to make it so my customers/ end users can make tickets, see responses and respond within microsoft teams. As Admin and an Agent i've installed the zoho assist app within
                                                                                                              • Holidays

                                                                                                                Hi; For defining Holidays, you need to add logic to handle the year as well as the month & day. We need to be able to enter Holidays for the next year. I need to add a holiday for January 2, 2017, but I can't until January 1st, which is a Sunday and we
                                                                                                              • Can I use a Standalone CRM Function as the Callback URL For Async Export Data API?

                                                                                                                I am creating an export job using this API https://www.zoho.com/analytics/api/v2/bulk-api/export-data-async/create-export/view-id.html There is a "callbackUrl" key in the CONFIG object. I tried copying the URL for a standalone function in CRM which can
                                                                                                              • Future Orders - Due Date

                                                                                                                Hi In my role, I can receive tickets where the work required is requested months in advance. Using a Future Orders option, which I believe was setup under the On Hold status type, hides the Due Date, in all views/ticket etc. Whilst I understand the reasoning
                                                                                                              • Introducing Withdrawal Reasons for Offers

                                                                                                                We’re excited to introduce a new enhancement to the Offer module that brings more clarity and accountability to every withdrawn offer. The Withdrawal Reason update ensures that each withdrawal — manual or automatic — is backed by a clear explanation,
                                                                                                              • Zoho Creator customer portal users

                                                                                                                Hi, I'm in a Zoho One subscription with our company. I'm running a project now that involves creating a Zoho Creater application and using the Zoho Creator Customer Portal.  At most we need 25 customer portal users. In our Zoho One plan we only get 3
                                                                                                              • GPS tracking only or Check out facility

                                                                                                                Dear Team, Zoho CRM is quite robust CRM but till date i was waiting for the feature of having GPS tracking of Sales employees which is a common demand by all customers for thier field sales executives. We cover them by saying that CRM provides Checkin
                                                                                                              • HTML Tags added to Reports with Notes

                                                                                                                Recently Zoho added the ability to markup text within notes. That way, users can change font size, colors, etc. It's a great change. However, since the change, reports that include a column for "Note Content" are printing HTML tags within the report.
                                                                                                              • In App Auto Refresh/Update Features

                                                                                                                Hi,    I am trying to use Zoho Creator for Restaurant management. While using the android apps, I reliased the apps would not auto refresh if there is new entries i.e new kitchen order ticket (KOT) from other users.   The apps does received notification but would not auto refresh, users required to refresh the apps manually in order to see the new KOT in the apps.    I am wondering why this features is not implemented? Or is this feature being considered to be implemented in the future? With the
                                                                                                              • Appraisals on Employee Information Profile

                                                                                                                Is it possible to show completed appraisals on each employee's "Employee Information" page? I would presume at the bottom - similar to the "Related Lists" concept in Zoho CRM. Obviously view access would be limited to employee and appropriate other roles
                                                                                                              • AI Interview Insights: Turn Recorded Interviews into Quick Transcripts & Summaries

                                                                                                                Evaluating interviews shouldn’t require replaying long recordings or taking manual notes. With AI Interview Insights, you can now review complete transcripts and AI-generated summaries of your One-way (Recorded) interviews right inside Zoho Recruit. This
                                                                                                              • Kaizen #220: Actions API - Webhooks APIs - Part 2

                                                                                                                Hello all!! Welcome back to the follow-up Kaizen post of Kaizen #219: Actions API - Webhooks APIs - Part 1. In the previous week, we covered how to configure a basic Webhook and how to include Headers, Body, and URL Parameters using both the POST Webhook
                                                                                                              • Standard Payment Term is not pulled from account to quotation

                                                                                                                Hey Team There seems to be something off. I do have "Net 30" as my default payment term in Zoho Books for my customers. If, from the customer overview or quote section, I create a new Quotation, the payment terms field stays blank and doesn't get the
                                                                                                              • Canva Integration

                                                                                                                Hello! As many marketing departments are streamlining their teams, many have begun utilizing Canva for all design mockups and approvals prior to its integration into Marketing automation software. While Zoho Social has this integration already accomplished,
                                                                                                              • Manage your invoices from Bigin's mobile app (iOS)

                                                                                                                Hello everyone! We're happy to announce that users can now integrate Zoho Books with the latest version of Bigin's iOS app. Zoho Books can be integrated with Bigin only via the web application. Users can view the Zoho Books tab in the detail pages of
                                                                                                              • HubSpot CRM to Zoho Creator Integration

                                                                                                                I'm trying to create an integration between HubSpot CRM and Zoho Creator with HubSpot being the push source (if a contact is created or updated in HubSpot, it pushes the information to Zoho Creator). I have two questions: 1- Is it best to use Zoho Flow
                                                                                                              • Systematic SPF alignment issues with Zoho subdomains

                                                                                                                Analysis Period: August 19 - September 1, 2025 PROBLEM SUMMARY Multiple Zoho services are causing systematic SPF authentication failures in DMARC reports from major email providers (Google, Microsoft, Zoho). While emails are successfully delivered due
                                                                                                              • Accessibility controls and multilingual captcha authorization for Help Center users ​

                                                                                                                Hello everyone, As part of our ongoing effort to improve user experience, we are excited about the accessibility controls and predefined accessibility personas added in the Help Center, similar to what is already available in Zoho Desk. Help Center users
                                                                                                              • Gain control over record sharing with portal users through our new enhancement: criteria-based data exposure

                                                                                                                Dear Customers, We hope you're well! Portals is a self-service avenue through which your clients can access and manage their direct and related data in Zoho CRM. This empowers them to be more independent and enables them to experience a sense of transparency
                                                                                                              • Zoho Sign + Zoho CRM : la solution pour simplifier vos accords de vente

                                                                                                                La conclusion d’un contrat de vente nécessite de nombreuses étapes : préparation de documents, validations successives et collecte des signatures. Les équipes commerciales passent souvent par plusieurs cycles de collaboration et de révision, tout en assurant
                                                                                                              • Zoho Desk Limitations

                                                                                                                Good day, all, I would like to know whether others share my frustration with some of Zoho's limitations. Don't get me wrong, I like Desk (and I also have a subscription for Analytics), I have been with them for close to 10 years, and unfortunately, I
                                                                                                              • Item/service subtotal

                                                                                                                Just discovered & really pleased that we can drag to re-order the line items in Sales orders & Invoices, a very nice feature which doesn't seem to be documented? It would be nice to be able to insert a subtotal as a line item to complete this great feature
                                                                                                              • Converting Sales Order to Purchase Order

                                                                                                                Hi All, Firstly, this code works to convert a sales order(SO) to a purchase order (PO) via a button, however I am running into an issue when I convert the SO where the values from the line items are not pulled across from the SO to the PO. The ones in
                                                                                                              • how to Solve Conflict Invoices in Zoho POS

                                                                                                                Hello Team, I am facing a repeated issue in Zoho POS while saving a sale that contains service-based items. My products are intentionally created as Service (Non-Inventory) items because I do not want to track stock for them. However, every time I try
                                                                                                              • All new Address Field in Zoho CRM: maintain structured and accurate address inputs

                                                                                                                The address field will be available exclusively for IN DC users. We'll keep you updated on the DC-specific rollout soon. It's currently available for all new sign-ups and for existing Zoho CRM orgs which are in the Professional edition. Latest update
                                                                                                              • Copy, Paste, Highlighted text

                                                                                                                when i copy paste text it gets highlighted. Fix this.  WTF is with this black highlight ? Fix copy pasting. Some people pay for using this mail service. 
                                                                                                              • Pricing Strategies: #6 Common Mistakes while Configuring Pricing

                                                                                                                "Why does this month's billing feel messy again?" That was the exact line Priya muttered while staring at the spreadsheet full of edited pricing, one-off discounts and mismatched subscription details. Her business was growing, but the pricing machine
                                                                                                              • Next Page