Featurecast story 4 - Embeddable message button (click-to-chat)

Featurecast story 4 - Embeddable message button (click-to-chat)

IM'ing (Instant Messaging) Feature Story Series

Featurecast story 4 - Embeddable message button (click-to-chat)

What are the benefits of using a message button in 2023?

Use click-to-chat (message buttons) to boost customer engagement on your website

With an embeddable message button, your website visitors can engage with your business whenever and wherever they want. Help customers get quick responses to their most pressing questions and requests.

The Message Button

Message buttons quickly connect you to your customers so you can learn more about their user experience and provide the necessary support.
Message buttons usually appear on the side, at the bottom, or in the top corners of a webpage. By clicking the button, visitors can report bugs, offer feedback, suggest new features, and more without leaving your website.
Let's discuss what makes an effective button, how to craft helpful button text, and how to use buttons to generate more revenue through your website.

Key requirements of click-to-chat message buttons

    •    Customers should be able to click buttons to buy a product or contact you.
    •    Message buttons should simplify and enhance the user experience.
    •    Buttons should clearly communicate where customers will be directed after clicking.


A button is like a closed door. No one likes opening a door when they don't know what's behind it.
If you're offering a free trial for your service, customers may worry about having to share their credit card details. You can counter their reluctance by explaining upfront that no card details will be required when they click the button.
Also, consider and communicate about where the button sends your audience. Does the button take them to the right place? Does it make it easy to add items to their cart, check out, and/or pay?


To minimize customer hesitation, it's essential to be patient with your audience and provide a clear and compelling reason for them to click. Ensure your message buttons are visible and clickable, especially when they appear on your website. If the buttons are too small or the website is not responsive, customers might not click.

I hope you found this article helpful and that you try out the click-to-chat feature to boost your website's incoming traffic.
There's more to come. Please watch this space for more IM feature stories.

Until next time,

Kavya Rao
The Zoho Desk team

                        Zoho Marketing Automation
                                • Sticky Posts

                                • Apple iOS 17 and iPadOS 17 updates for Zoho Desk users

                                  Hello Zoho Desk users! Apple recently announced the release of iOS 17 and iPad OS 17. These latest OS updates will help you stay productive and efficient, through interactive and seamless user experiences. Zoho Desk has incorporated the updates to help
                                • Zoho Desk Partners with Microsoft's M365 Copilot for seamless customer service experiences

                                  Hello Zoho Desk users, We are happy to announce that Zoho Desk has partnered with Microsoft's M365 to empower customer service teams with enhanced capabilities and seamless experiences for agents. Microsoft announced their partnership during their keynote
                                • Zoho Desk Cheat Sheet For The Year-End

                                  Check out these Zoho Desk best practices to end this year on a high and have a great one ahead! #1 Set Business (Holiday) Hours - If you have limited working hours, please make sure you restrict your business hours or set them as holidays for the coming days. Let your customers know when you will, and won't, be available. #2 Update the Annual Holiday List - Check the holidays for the new year and update the holiday schedule. Usually, holidays from the current year will be carried over for the next
                                • Deprecation of older versions of ASAP Mobile SDK | Zoho Desk

                                  Hello, everyone.    Greetings from Zoho Desk ASAP!   In order to continue to deliver the best and most secure experience to our mobile SDK users. On account of the recent enhancements and updates to the mobile SDKs, we have planned to mark the older versions
                                • Zoho Desk: Scheduled Maintenance on 8 August 2021

                                  Hello, everyone! Warm greetings from the Zoho Desk team. We have planned scheduled maintenance activity on 8 August 2021, around 11:00 am IST. It might engender downtime from 0.25 to 4 minutes for a few customers in the US data center. We do not expect

                                Manage your brands on social media

                                        Zoho TeamInbox Resources

                                          Zoho DataPrep Resources

                                            Zoho CRM Plus Resources

                                              Zoho Books Resources

                                                Zoho Subscriptions Resources

                                                  Zoho Desk Resources

                                                    Zoho Projects Resources

                                                      Zoho Sprints Resources

                                                        Qntrl Resources

                                                          Zoho Creator Resources

                                                            Zoho WorkDrive Resources

                                                              Zoho Campaigns Resources

                                                                Zoho CRM Resources

                                                                • CRM Community Learning Series

                                                                  CRM Community Learning Series

                                                                • Tips


                                                                • Functions


                                                                • Meetups


                                                                • Kbase


                                                                • Resources


                                                                • Digest


                                                                • CRM Marketplace

                                                                  CRM Marketplace

                                                                • MVP Corner

                                                                  MVP Corner

                                                                • Word of the Day

                                                                  Word of the Day

                                                                      Design. Discuss. Deliver.

                                                                      Create visually engaging stories with Zoho Show.

                                                                      Get Started Now