When converting a lead and there are several potential matching accounts, the pop-up screen only shows Account Name, Website, and Phone. This is of little help when we have customers with 40 locations and all have the same web site. City and State would be much more useful to help select the correct matching account.

Also the Find and Merge Duplicate Accounts screen: we don't even use Fax numbers anymore, and the Rating field seems irrelevant. City and State would be great in this screen, and Billing Street would be great to have as well.