Filtering emails / Campaigns & Contacts

Filtering emails / Campaigns & Contacts

I am testing out Zoho CRM as a possible solution for us, but I had a few things I can't figure out:

1) I have our existing clients imported as contacts. If I mass email them a new media kit and sponsorship pitch, the system will track who has opened and who has not etc. To follow up I see I can filter contacts based on email status and campaign, but there does not appear to be a way to do this as part of the mass email selections. What is the best way to follow up only with people who have not replied to an email?

There is also an issue with filtering campaigns. When I type in the name of my campaign, it can't be found.

Ideally I'd love to set up a scheduled emails that go out on set times based on a lack of response. So for example send two follow up emails if they have not replied and after the last follow up if there is still no reply, automatically create a deal for that contact that was lost. Maybe there is a better way to approach this. I'm a bit new to CRMs

2) After an email goes out and I receive a reply indicating possible interest from a contract, is the proper workflow to create a deal for that contact to start tracking the sales funnel of closing this deal?

Cheers,
Jeff