free edition - web to lead form -email not notification

free edition - web to lead form -email not notification

I am a consultant and was introducing zoho to my smb  clients by integrating thier web site with web to lead forms until I found out the web to lead form in the free edition does not support email notification!
 
Anyone in sales will tell you that the lead must be promptly followed up. Having leads sit in crm is not going to work - unless your users are sitting in front of thier zoho crm account - which they are definetly not! 
 
I am now pulling zoho integration out of a half dozen accounts due to this. I think at least half would have been paid enterprise customers.
 
There are plenty of hooks for the customer upgrades. But making this limitation, especially coming from a sales orientated company, makes zero sense imho.