General Clinics: Learning to create amazing appointment scheduling sites
Imagine a scenario where you have a slight temperature or a small rash that you are worried about and you want to get it checked.
If you do not have a regular clinic that you normally visit, then the first place where you will check for a new one is the internet.
Moreover, when you do that, you are very likely to compare different clinics to each other.
This is where a spectacular appointment scheduling site comes to your rescue.
In scenarios like these, an impressive appointment scheduling site not only helps in attracting new patients to your clinic but also instills confidence in their decision to choose you for your services.
This shows that creating an attractive appointment scheduling site is one of the best value for money propositions when it comes to marketing your clinic.
In this guide, we are going to show exactly how to do so.
Do you really need an attractive appointment scheduling site for your company?
In the healthcare industry, you will know that having an outstanding online presence will improve your position among your competitors in your market.
Moreover, this will also be put in a good position so that new patients will prefer to avail your services rather than others.
This is because when it comes to choosing healthcare, most people do not compromise on quality. For your existing customers, they already know about this. As for the new ones, how will they know that you are as good as what you claim online?
One metric that you can use is to show good ratings, but that is hard to come by for new clinics that do not have sufficient reviews online.
The other way is to have a very well-built online presence that should impress the user such that he or she feels your service may be as good as you claim. The better you do this, the more you gain in terms of trust from your potential patient.
An attractive appointment scheduler is an integral part of that. It helps you deliver the message of high quality to your customer with minimal effort and cost from your side.
In today’s world where there is a great deal of competition, you need to stay at the top of your game to ensure that you make the most out of your business. In order to achieve this, you need to ensure that you have the right scheduling page for your service as well.
Certain rules and guidelines need to be followed while doing this. But why?
Our goal with this guide is to create the best scheduling page that you can do for yourself. To achieve this, there are a couple of guidelines that you need to follow so that your scheduling page does a lot more than just representing your industry.
Every industry has certain visual characteristics that are key to showing the feel of that industry when it comes to design.
For example, wedding planners tend to use colors like pink, baby blue, custard yellow and oregano green on their websites because you are far more likely to see these colors on a wedding setting. This helps them bring a wedding like feeling to anyone who views their website.
In most cases, the customers are likely to opt for such a service rather than another is not able to do these things because they are far more likely to trust the service of the former from what they have seen online.
Therefore, it is essential that you follow certain guidelines that are commonly used in your industry to ensure that your online presence helps you stay over your competition. Be it Marketing, Photography, Education or any other industry for that matter, having an attractive and good-looking appointment scheduling website can only work wonders for your business.
This guide will provide an overview of what you need to know while designing your appointment scheduling page in the education industry. If you need an in-depth guide covering every step of the process, we recommend that you go through this guide before continuing any further.
All right, so, how should you go about making an appointment scheduling site?
Your scheduling page should have a very appealing and intuitive user interface furthermore not being too much that your customers are overwhelmed with it.
If you manage to do this right then this will help you catch the attention of the customer and keep him on the page for much longer times that they usually do.
Your page should also have everything that the customer needs to know about before they schedule an appointment with your clinic.
With the right color combination, background and text you can make a great scheduling page that you can use to showcase your establishment. This will help you gain the confidence of customers which will in turn benefit your business.
The best place to start is your background image.
Your background image sets the mood for your establishment when your customer is on your scheduling page. Therefore, it is also one of the most important aspects of your page that you need to pay attention to.
Now, let us think about how the image of your page should look like. When you typically look at any website that is in the healthcare field, you would want the page to give a sense of hospitality and care that you would usually receive in a hospital. In order to do this, you need to use the colors that you usually see in a hospital.
What are the colors that you see the most of the time in places like these? Many of them are white, teal, electric blue, mint green, pink and other colors that look like these.
These colors have been associated with the healthcare industry for so long that people almost immediately associate them with a clinic or hospital. From these, you can pick your color scheme that you want to use for your page. This will be applied to both your background image as well as other elements on your scheduling page.
Once you have the colors in mind, we would suggest that you pick a picture for your background image that incorporates these colors from your appointment schedule site. It will be better if these pictures show your establishment and staff.
Keep in mind that there will be other elements on top of your background image, so try to pick one that does not have too much going on in image. A simple and beautiful image is often the best pick for your background as it will compliment and accommodate everything else on your scheduling page well.
If in case you have just started your business or if you really cannot find some professional images, fret not. There are many websites from which you can either buy an image or download one for free, for which the process is explained in detail on the guide which is mentioned at the beginning of this one.
While solid colors are also an option for the background, we would highly recommend against that as it will look very badly put together and will not show the effort and quality that you have in your services through the scheduling site.
If you decide to go with an image, one more thing that you will need to keep in mind is that you need to pick an image where there are not many subjects along the border.
This is because the logo of your establishment and the name will appear on the top left corner of your scheduling page, which may not be visible if there is a lot going on behind it on that part of the background image.
If you are having trouble getting the color scheme of your choice, look at some websites of popular healthcare centers to get some inspiration. Also, here are some of our recommendations for the same:
While picking colors from these recommendations, you can use the hex value given below to get the exact color from above.
What about the other things on your site, then?
The color scheme that you had picked earlier while choosing your background image will be the one that you are going to use on other parts of your appointment scheduling page.
We do this so that your background image and the elements on your scheduling page together look like a part of a single design language. This brings a complete and attractive look to your scheduling page as well.
As for which of the colors to apply for the elements, we would suggest you to go with a color that goes well against the ones that dominate the background image. This helps the elements to be easily visible from the background image. This color can be picked from the ones that you had in mind earlier.
In the case of the text, it is best to go with the same color that you had applied for the button to bring uniformity to the page. If in case anything in the background is interfering with this, you can also go with black or white depending on the situation. Use a trial and error method for this and pick the color that helps the user to read the text very easily.
For every edit that you make on your page, we recommend that you check out the live preview of your page with the changes implemented by clicking on the Go To button at the very bottom of the Workspace Settings page.
In a nutshell, your scheduling page should have a simple and beautiful background, a good color on your buttons with the right text color on top of it. This will give a very health care like feeling to your customers, for that lack of a better description of the feeling.
The text on your site is probably the most powerful part.
There are two lines above the buttons where you can give any text that you want on your scheduling page.
There are two ways to use these text fields: You can either use this part to advertise your establishment by using some phrases to do so or you can use this to provide information to the users that they need to know about before scheduling an appointment with your clinic.
This choice is yours to make but ensure that you utilize that space effectively. If you feel that the given space for text is not sufficient for you, you can always edit the space between the buttons and the footer of the page to write what you need. Just ensure that the text on the image is legible enough to be read easily by the customer if you choose to do so.
Is that everything that you need to do? Not quite!
After you have done designing the appointment scheduling page, we highly recommend you show your page to others and ask for their opinions.
While the opinions of others help in pointing out things that you may have missed out in the process, they also sometimes provide suggestions about your work that may help improve your page.
Ensure that you get different points of view from people that you trust such as colleagues, friends and family and incorporate that changes that you think will improve the scheduling page.
You can also start asking your customers for feedback on the same from which you can take in suggestions that can be used to improve your scheduling page further.
We hope that this guide will help you! If you have any questions regarding this guide, let us know in the comments below.
Access your files securely from anywhere
New to Zoho Recruit?
Zoho Developer Community
New to Zoho LandingPage?
Zoho LandingPage Resources
New to Zoho Survey?
New to Zoho CRM Plus?
Deliver unforgettable customer experiences
New to Zoho CRM Plus?
Deliver unforgettable customer experiences
New to Zoho Marketing Plus?
Everything you need to run your marketing
New to Zoho Marketing Plus?
Everything you need to run your marketing
New to Bigin?
Topic Participants
Akarsh Madhav
New to Zoho TeamInbox?
Zoho TeamInbox Resources
Zoho CRM Plus Resources
Zoho Books Resources
Zoho Subscriptions Resources
Zoho Projects Resources
Zoho Sprints Resources
Qntrl Resources
Zoho Creator Resources
Zoho CRM Resources
Design. Discuss. Deliver.
Zoho Show Resources
Get Started. Write Away!
Writer is a powerful online word processor, designed for collaborative work.
Zoho CRM コンテンツ
-
オンラインヘルプ
-
Webセミナー
-
機能活用動画
-
よくある質問
-
Ebook
-
-
Zoho Campaigns
- Zoho サービスのWebセミナー
その他のサービス コンテンツ
Nederlandse Hulpbronnen
ご検討中の方
Recent Topics
Workdrive 5.0 / API Documentation Workflows
Hi Zoho, When will the API documentation of the workflows be published? We are interested in using it to trigger manual workflows from an external application. Greetings, JustinError: Unsupported content type: text/html;charset=UTF-8 after tryeing to get the token for n8n automation
I am working on ZOHO Desk automation and need to get the ZOHO auth token for n8n I have created the app in ZOHO Desk API, got client id and client secret. Added all data required to get a token in n8n. After I sign in with my ZOHO credentials in ZOHOReplace Lookup fields ID value with their actual name and adding inormation from subforms
Hi everyone, I wanted to see if someone smarter than me has managed to find any solutions to two problems we have. I will explain both below. To start we are syncing data from Zoho CRM to Zoho Analytics and I will use the Sales Order module when givingWebhook from Zobot to Zoho Flow fails
I'm trying to connect from zobot to zoho flow. When testing in zflow, I am receiving all entered data from the connector correctly. The SalesIQ connector's "outputreaction" is {} (is this normal or is there a problem?). But as soon as I try my chat botTransition from Sole Proprietorship to GmbH (Limited Liability Company) – Best Approach in Zoho Books / Zoho One
Hello everyone, I am currently operating under a Zoho One plan with a sole proprietorship in Switzerland. As of January 1st, 2026, I will be incorporating a new legal entity – a GmbH (Swiss equivalent of a Limited Liability Company). While the businessPresenting ABM for Zoho CRM: Expand and retain your customers with precision
Picture this scenario: You're a growing SaaS company ready to launch a powerful business suite, and are looking to gain traction and momentum. But as a business with a tight budget, you know acquiring new customers is slow, expensive, and often deliversBest way to display complex Bookings Consultation Descriptions on Zoho Site?
I am a new user so apologies if this has been asked before. I couldn't find any answers in the forum. We offer 18 complex Consultations to our subscribers. Our current platform lets me put detail on these Consultations thoroughly (200-300 words) duringNo Response from Zoho Support in 8 Days - Typical?
I have a couple of issues I'm trying to work through. Initially, I was getting support from support@zohofsm.com, but I have not received a response in 8 days (11 on another question). Is this typical? Can I pay for support? For context, I am not spammingCliq iOS can't see shared screen
Hello, I had this morning a video call with a colleague. She is using Cliq Desktop MacOS and wanted to share her screen with me. I'm on iPad. I noticed, while she shared her screen, I could only see her video, but not the shared screen... Does Cliq iOS is able to display shared screen, or is it somewhere else to be found ? RegardsAge Calculation
I've attempted to calculate the age of someone based on their birthday input by using the formula field. It works but I don't want all those decimals on there. I then tried to use "set variable" after birthday input but I get a field type mismatch, long vs. floating. Any ideas would be wonderful.Access Denied
I am iOS Developer and updating our clients project and shifted ZohoDeskPortalCore SDKs from cocoapods to SPM and changed few lines of code but now i am get access denied, the help center app is unavailable. please contact administrator.Using Zoho Desk to support ISMS process
Hi, I am evaluating using Zoho Desk for security incident management. This seems to be aligned with Zoho Desk purpose as its just another type of incident. However in security incident management, ideally I can link incidents (tickets) with a risk fromFiltering Tickets based on Email headers
We're starting to get a lot more junk coming into our Zoho Desk, which is then triggering unnecessary email alerts to agents. Once thing we could do to cut this junk in half, is to filter tickets based on email headers. Any email containing the `List-Unsubscribe`Field Dependency Not Working on Detail Page in Zoho Desk
Hi Support Team, I’ve created field dependencies between two fields in Zoho Desk, and they are working correctly on the Create and Edit layouts. However, on the Detail page, the fields are not displaying according to the dependencies I’ve set — they appearTaxJar vs Avalara
Hi, I'm evaluating adoption of a sales-tax service for US based business. Anyone else have experience with TaxJar and Zoho Books? I am a Zoho One subscriber so anticipate needing to use Flow to make this work. It seems like Avalara are simply too expensiveHow to check Leads with no Task (open activity)
Hi everyone, I was wondering if there’s a way to view leads that don’t have any tasks assigned or open activities linked to them.What can we do on our end to improve the Answer bot answers?
Hi, I'm using the Answer bot card in the Codeless bot builder. I've input several questions and their answers in the FAQ section to feed the Answer bot. The text is all in French, as this is the language our customers communicate in. I've tried testingZoho Books Sandbox environment
Hello. Is there a free sandbox environment for the developers using Zoho Books API? I am working on the Zoho Books add-on and currently not ready to buy a premium service - maybe later when my add-on will start to bring money. Right now I just need aTaxes for EU B2B Transactions
Currently, ZC doesn't seem to have a procedure for validating VAT numbers of businesses purchasing in another EU state, and removing local VAT is valid. This is essential for all inter EU B2B trade.Zoho Down
I have a drop in my Zoho One services.Customer Parent Account or Sub-Customer Account
Some of clients as they have 50 to 300 branches, they required separate account statement with outlet name and number; which means we have to open new account for each branch individually. However, the main issue is that, when they make a payment, theyIssue with Inline Images in Email Reply via Zoho Desk API
Hi, I am attempting to send inline images in an email reply using the Zoho Desk API, but the images are not being displayed inline for the recipient. I have followed this documentation: https://desk.zoho.com/DeskAPIDocument#Uploads https://desk.zoho.com/DeskAPIDocument#Threads#Threads_SendEmailReplyHow to upload file to Connect using API?
Hi there. I looked at the API documentation and nowhere did it mention how to use the API method to upload a file even though it is mentioned that it is possible to be done so. Please help.Problem for EU users connecting Zoho CRM through Google Ads for Enhanced conversions
Has anyone else experienced this problem when trying to connect Zoho CRM through Google Ads interface to setup enhanced conversions? Did you guys get it fixed somehow? The Problem: The current Google Ads integration is hardcoded to use Zoho's US authenticationHow can I setup Zoho MCP with Chat GPT
I can set up custom connections with Chat GPT but I cat an error when I try to set it up. The error is: "This MCP server can't be used by ChatGPT to search information because it doesn't implement our specification: search action not found" Thoughts?Group Tax in Service Line Items
Hi FSM Team! I noticed that when you update a tax in the service line item the group tax is not showing up as an option. Let me know what can be done thank you!Zoho Campaigns - Why do contacts have owners?
When searching for contacts in Zoho Campaigns I am sometimes caught out when I don't select the filter option "Inactive users". So it appears that I have some contacts missing, until I realise that I need to select that option. Campaigns Support haveFSM Improvement Idea - Show an Import button when there is no data
I am setting up FSM for a client and I noticed that there is no option to import data, see screenshot below. Even when you click Create Contact there is only an option to Import from Zoho Invoice. It is only after you add at lease 1 record that the ImportWhatsapp Limitation Questions
Good day, I would like to find out about the functionality or possibility of all the below points within the Zoho/WhatsApp integration. Will WhatsApp buttons ever be possible in the future? Will WhatsApp Re-directs to different users be possible basedZoho FSM API Delete Record
Hi FSM Team, It would be great if you could delete a record via API. Thank you,Insert auto number from main form into subform rows
Hello. I'm trying to take from my main form "order number" which i have setup as an auto generated number into every line created in my subform. So when a row is created in my subform i want the "order number " from the main form to be inserted automatically.Adding a developer for editing the client application with a single user license
Hi, I want to know that I as a developer I developed one application and handed over to the customer who is using the application on a single user license. Now after6 months customer came back to me and needs some changes in the application. Can a customerFunction #4: Schedule Customer Statements
Regularly sending statements to customers is an imperative part of many business processes as it helps foster strong customer relationships and provides timely guidance on payments. While you can generate the statement of accounts and have it sent overLimiting search or dependencies with an asterisk "*".
I have a form with several dependency fields with options still developing for each field. Since these options were developing and not yet ready to be a selection in the field, I placed a filter for the dropdown field. In this filter, I selected fieldsCollaps Notes
There are times when long/large notes are added to a record i.e. Accounts or Deals etc. Currently, the full note is displayed in the notes related list section. It would be great if by default only 5 to 10 rows of the note are displayed when the noteImproved RingCentral Integration
We’d like to request an enhancement to the current RingCentral integration with Zoho. RingCentral now automatically generates call transcripts and AI-based call summaries (AI Notes) for each call, which are extremely helpful for support and sales teams.How to overcome limitations in meetings
As a company, one of our deliverables is a meeting between two other companies, where we act as facilitators. So, if we recorded this meeting in Zoho CRM, it should be connected to 2 accounts, 2 contacts, and 1 campaign (a campaign, in our use, is theCross Data Center Support for 1:1 Chats with External Users
Hello Zoho Cliq Team, We hope you're doing well. We appreciate the recent enhancement that enables cross data center collaboration in external channels, which has already improved communication across distributed teams. However, we’ve noticed that thisSupport Bots and Automations in External Channels
Hello Zoho Cliq Team, How are you? We actively use Zoho Cliq for collaboration, including with our external developers. For this purpose, external channels are a key tool since they work seamlessly within the same interface as all of our other channelsAnswer Bot and Personalized Questions
Hi there, I have the same problem using the SalesIQ Answer Bot and the Zoho Desk Answer Bot (which really need different names, to be honest, in order to avoid confusion...) Customers that visit our website ask questions in the form of "What do you do?"Next Page