Zoho Social should consider adding support for the message feature in Google My Business (GMB) to enhance collaboration and customer communication. By integrating GMB messaging into Zoho Social, businesses can consolidate their communication channels, respond in real-time, streamline team collaboration, gain valuable insights, and deliver an exceptional customer experience. This integration would simplify management, improve responsiveness, foster efficient teamwork, provide comprehensive analytics, and create a personalized customer journey. Overall, it would make Zoho Social an even more powerful platform for businesses to manage their social media presence and elevate customer engagement efforts.