Help Center and SEO: Any Benefit to My Domain-Mapped Website Ranking?

Help Center and SEO: Any Benefit to My Domain-Mapped Website Ranking?

First of, I love the Help Center which I've just decided to integrate into my website to replace its old-fashioned FAQs. So much more to achieve there now! Lots of new benefits to the site visitors and to me in terms of organizing and delivering all the support materials! Bravo, Zoho Desk!

It's my first week and my analysis is limited, so here's what I want to understand.

I mapped my own domain and fully customized the look so it feels like part of my site. Very importantly, my existing Zoho SalesIQ keeps working, offering both chat and CRM integration. I'm using the SEO settings you made available for discoverability, including my brand name.

And yet, the entire Help Center content is obviously not hosted on my server and the websites are still different.

So, in the effort to centralized all resources, if I move all my existing support content into your Knowledge Base, will I lose my own site traffic to you? Say, when I replace my old FAQ link ( in the menu with a link to my new mapped domain portal (, all that traffic and valuable visitor's engagement (like visit length, bounce rate, number of sessions) will no longer count toward my website, right?

I am seeing the traffic in Google Analytics (GA) for my website so I cheered for a moment but then realized, it is probably because I integrated GA in the Help Center settings so you just add the portal traffic numbers behind the actual website to my GA account. My Wordpress-based website reflects zero stats from the Help Center.

So those GA Help Center traffic numbers do not increase my site ranking and SERP, but instead, possibly reduce it a bit because I give away some of my old FAQs traffic, right? That would be the only downside of adopting (outsourcing, basically) Desk's Help Center by a website owner...

I know, it's a necessary sacrifice to have such a robust support portal. Not complaining, just wanted to make sure I understand this correctly, and not to have high hopes for SERP. Many thanks!

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