Holiday email tips: Abandoned Cart Email Strategy

Holiday email tips: Abandoned Cart Email Strategy

We hope our previous holiday email tip on sending targeted emails helped you. 

Now, here we are with a final tip from our four-tip series on holiday-based e-commerce email marketing.


Sit back and imagine a potential customer lands on your e-commerce page, casually browses the available products, chooses their favorite products, and moves towards their cart.


However, after a while, they abandon their cart and leave the page without making that one big purchase.


Such an abandoned cart would be the biggest nightmare, especially for someone in the e-commerce industry.


But, here's some good news!


We are here with a few tips to help you recover from the abandoned cart and increase your conversion rates. 

Here we go...


Befriend email marketing platform with your e-commerce platform


Did you know?


Your email marketing platform can automatically and dynamically add details—like product name, price, and image—to your abandoned-cart email when it is tightly integrated with your e-commerce platform. 

This, in turn, make your emails look uniquely tailored to a particular person.


#Tip 1 - Integrate your email marketing platform with your e-commerce platform to sync data automatically and create a personalized email campaign.



Personalization begins with the subject line


Personalized subject line is the key to motivate your customers to go back to the cart and complete their purchase.


#Tip 2 - Craft a personalized and relevant subject line for your abandoned cart email campaign by adding customer name, abandoned product name, and cart abandonment day.


Example - Paul, looks like you left your desk organizer in the cart yesterday. 


Timing is the key 


Did you know?

Even the most creative email campaign can be left unread if it is not sent at the right time.


#Tip 3 - Never send your abandoned cart email too soon or too late.

Provide at least a one-hour cooling-off period before sending your first abandoned cart email.


If the cart was not recovered after sending out your first abandoned cart recovery email, then plan and spread out one or two follow-up series that can be sent after one or two days of the cart being abandoned.


Ready-made workflow templates to the rescue

Stay prepared by having a detailed roadmap at hand to execute your abandon cart recovery series .


#Tip 4 - Save time, by making the best use of Zoho Campaigns' ready-to-use workflow templates, specifically built to give you a quick roadmap and recover your abandoned cart.


We hope our four tip series on holiday-based e-commerce email marketing helped you.

A Very Merry Christmas and Happy New Year from team Zoho Campaigns!



    Zoho Marketing Automation
          • Sticky Posts

          • Tip of the week 03 - Sending emails in batches

            Today's marketers not only want their email marketing to be efficient, but also smart. For an email campaign, you may think you have all the essential elements for lead conversion—a big mailing list, an attractive template design, and the most-engaging message content, but after hitting the ‘send’ button, you may not get the expected conversions. Wondering why? Here’s one of the major reasons. Many marketers miss out on sending the email campaign the right way. Did you know that you should not be
          • Zoho Campaigns Expert Diaries on SoundCloud, Spotify, Apple Podcasts, and YouTube

            Hi email champs,  As email marketers, we find great lessons in each other's works—be it the subject lines that worked good, the design that was received well, or the CTA that had the maximum clicks. Email marketing encompasses a wide variety of topics spanning everything from creation and design to development and deliverability.  Here's when we from the Zoho Campaigns team found the need to build an email marketing community comprising of seasoned marketers and email geeks who can help each other
          • Tip of the week 08 - Deliver rewarding emails to your subscribers

            If you're an email marketer, it's not wrong to think that every email of yours should resonate with your subscribers. But again, it's absolutely not right to think so, when such emails aren't actionable and noteworthy. Since most of your subscribers look out for connecting with you, it's your responsibility as an email marketer, to send them quality information that'll enhance their marketing skills. What makes an email start that initial conversation with a subscriber or build that reliability with
          • Instant Sync - Fetching Accounts Module Fields has been removed at the moment.

            Hello all, Good day! This is an update regarding removal of a feature from CRM integration. Recently we identified that the option 'Fetch Accounts Fields' in the Instant sync was not working as expected so we're forced to remove it for any new syncs.
          • Tip of the week 21 - Let subscribers know about your company's terms.

            Building a target audience might be right up your alley, but before that, have you taken some time to check if your subscribers are well-informed about your organization? While people subscribe to your newsletters, offers, or any deliverables, it's important for them to know what they're complying to, when they choose your brand.  Telling your subscribers about how their data would be processed is an effective way of building a trustable relationship with them. By maintaining a transparent engagement

          Zoho Pagesense Resources

            Zoho SalesIQ Resources

                  Zoho TeamInbox Resources

                    Zoho DataPrep Resources

                      Zoho CRM Plus Resources

                        Zoho Books Resources

                          Zoho Subscriptions Resources

                            Zoho Desk Resources

                              Zoho Projects Resources

                                Zoho Sprints Resources

                                  Qntrl Resources

                                    Zoho Creator Resources

                                      Zoho WorkDrive Resources

                                          Zoho Campaigns Resources

                                            Zoho CRM Resources

                                                    Design. Discuss. Deliver.

                                                    Create visually engaging stories with Zoho Show.

                                                    Get Started Now