Holiday email tips: Abandoned Cart Email Strategy

Holiday email tips: Abandoned Cart Email Strategy

We hope our previous holiday email tip on sending targeted emails helped you. 

Now, here we are with a final tip from our four-tip series on holiday-based e-commerce email marketing.

 

Sit back and imagine a potential customer lands on your e-commerce page, casually browses the available products, chooses their favorite products, and moves towards their cart.

 

However, after a while, they abandon their cart and leave the page without making that one big purchase.

 

Such an abandoned cart would be the biggest nightmare, especially for someone in the e-commerce industry.

 

But, here's some good news!

 

We are here with a few tips to help you recover from the abandoned cart and increase your conversion rates. 
 

Here we go...

 

Befriend email marketing platform with your e-commerce platform

 

Did you know?

 

Your email marketing platform can automatically and dynamically add details—like product name, price, and image—to your abandoned-cart email when it is tightly integrated with your e-commerce platform. 


This, in turn, make your emails look uniquely tailored to a particular person.

 

#Tip 1 - Integrate your email marketing platform with your e-commerce platform to sync data automatically and create a personalized email campaign.

 

 

Personalization begins with the subject line

 

Personalized subject line is the key to motivate your customers to go back to the cart and complete their purchase.

 

#Tip 2 - Craft a personalized and relevant subject line for your abandoned cart email campaign by adding customer name, abandoned product name, and cart abandonment day.

 

Example - Paul, looks like you left your desk organizer in the cart yesterday. 

 

Timing is the key 

 

Did you know?

Even the most creative email campaign can be left unread if it is not sent at the right time.


 

#Tip 3 - Never send your abandoned cart email too soon or too late.

Provide at least a one-hour cooling-off period before sending your first abandoned cart email.

 

If the cart was not recovered after sending out your first abandoned cart recovery email, then plan and spread out one or two follow-up series that can be sent after one or two days of the cart being abandoned.


 

Ready-made workflow templates to the rescue


Stay prepared by having a detailed roadmap at hand to execute your abandon cart recovery series .

 

#Tip 4 - Save time, by making the best use of Zoho Campaigns' ready-to-use workflow templates, specifically built to give you a quick roadmap and recover your abandoned cart.



 



We hope our four tip series on holiday-based e-commerce email marketing helped you.




A Very Merry Christmas and Happy New Year from team Zoho Campaigns!


Regards,

Vinaya.M

    Zoho Developer Community






                              Zoho Desk Resources

                              • Desk Community Learning Series


                              • Digest


                              • Functions


                              • Meetups


                              • Kbase


                              • Resources


                              • Glossary


                              • Desk Marketplace


                              • MVP Corner


                              • Word of the Day



                                  Zoho Marketing Automation
                                          • Sticky Posts

                                          • Tip of the week 04 - Know about your recipients' 'prime open time.'

                                            In today's market, the importance of customer behavior is astounding, with a vast amount of research and resources going into finding how customers make decisions. The process of persuading your customers to open your email and click on your call-to-action becomes easy when you understand the psychology behind their behavioral traits. Time to turn into a psychologist! Let's get to the basics—you want your emails to resonate well with your recipients. So, what's the primary thing involved here? It's
                                          • Tip of the week 03 - Sending emails in batches

                                            Today's marketers not only want their email marketing to be efficient, but also smart. For an email campaign, you may think you have all the essential elements for lead conversion—a big mailing list, an attractive template design, and the most-engaging message content, but after hitting the ‘send’ button, you may not get the expected conversions. Wondering why? Here’s one of the major reasons. Many marketers miss out on sending the email campaign the right way. Did you know that you should not be
                                          • Zoho Campaigns Expert Diaries on SoundCloud, Spotify, Apple Podcasts, and YouTube

                                            Hi email champs,  As email marketers, we find great lessons in each other's works—be it the subject lines that worked good, the design that was received well, or the CTA that had the maximum clicks. Email marketing encompasses a wide variety of topics spanning everything from creation and design to development and deliverability.  Here's when we from the Zoho Campaigns team found the need to build an email marketing community comprising of seasoned marketers and email geeks who can help each other
                                          • Email Deliverability Tip #3: Seal the deal with the preheader

                                            In the last post, we learned about the subject line. Today we'll be learning about the preheader. A preheader is the short text that follows the subject line in an email. The preheader is designed to hint at what your email message is all about. A good preheader should act as a second subject line and convince your contacts to open the email. Now, let's learn the best way to craft a preheader. Your subject line and preheader should work together and accurately convey the gist of your email. Keep
                                          • Tip of the week 15 - Add subscription-preferences option. Drive more engagement.

                                            If crafting content for emails, getting creatives done, and running email campaigns is your love, then unsubscribes are the heartbreakers.  You can save your emails from being unsubscribed/trashed by adding a proper subscription-preferences option in your emails (works best at the time of signup). Giving subscribers the option to choose what they want to receive from you and decide how often (frequency of the emails) your emails should hit their inboxes will increase the reach of your campaigns manifolds. 


                                          Manage your brands on social media



                                                Zoho TeamInbox Resources

                                                  Zoho DataPrep Resources



                                                    Zoho CRM Plus Resources

                                                      Zoho Books Resources


                                                        Zoho Subscriptions Resources

                                                          Zoho Projects Resources


                                                            Zoho Sprints Resources


                                                              Qntrl Resources


                                                                Zoho Creator Resources


                                                                  Zoho WorkDrive Resources



                                                                    Zoho Campaigns Resources

                                                                      Zoho CRM Resources

                                                                      • CRM Community Learning Series

                                                                        CRM Community Learning Series


                                                                      • Tips

                                                                        Tips

                                                                      • Functions

                                                                        Functions

                                                                      • Meetups

                                                                        Meetups

                                                                      • Kbase

                                                                        Kbase

                                                                      • Resources

                                                                        Resources

                                                                      • Digest

                                                                        Digest

                                                                      • CRM Marketplace

                                                                        CRM Marketplace

                                                                      • MVP Corner

                                                                        MVP Corner

                                                                      





                                                                      




                                                                          Design. Discuss. Deliver.

                                                                          Create visually engaging stories with Zoho Show.

                                                                          Get Started Now