Holiday email tips: Two content types

We hope our last tip on designing holiday email templates helped you craft eye-catching email campaigns for your audience. Moving on to the second instalment of our four-tip series that is dedicated to ecommerce holiday email marketing.

Today let's see the two types of email content for this holiday season that helps you improve your online sales.

Holiday sale emails

With the help of a template editor in your email marketing software, you can include your product pictures and details directly from your online store, without downloading or storing them elsewhere. By doing this, you're creating a psychological impact that hopefully makes your audience click through.

In Zoho Campaigns:

This helps save time and effort in your holiday email marketing activities and can use your time effectively for other marketing activities.

Holiday giveaway emails

Personalized gift and reward will always be the favourites of your contacts. So, when you're sending email campaigns, make sure to include giveaways with special coupons for each of them. And, to do this, you wouldn't need the help of any of the third-party applications. All you will have to do is directly pull-in the store-generated coupon code to the templates.

In Zoho Campaigns:

This is one of the ways in which you could personalize your emails and decide further email strategies by looking at how contacts interact with this email campaign.

We hope this helped! Also, we'd love to know what you've planned for your contacts this holiday season so drop a comment below and let us know. Happy holidays, everyone! :)

Best Regards,

Annet Mathews

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