Holiday email tips: Two content types
We hope our last tip on designing holiday email templates helped you craft eye-catching email campaigns for your audience. Moving on to the second instalment of our four-tip series that is dedicated to ecommerce holiday email marketing.
Today let's see the two types of email content for this holiday season that helps you improve your online sales.
Holiday sale emails
With the help of a template editor in your email marketing software, you can include your product pictures and details directly from your online store, without downloading or storing them elsewhere. By doing this, you're creating a psychological impact that hopefully makes your audience click through.
In Zoho Campaigns:
This helps save time and effort in your holiday email marketing activities and can use your time effectively for other marketing activities.
Holiday giveaway emails
Personalized gift and reward will always be the favourites of your contacts. So, when you're sending email campaigns, make sure to include giveaways with special coupons for each of them. And, to do this, you wouldn't need the help of any of the third-party applications. All you will have to do is directly pull-in the store-generated coupon code to the templates.
In Zoho Campaigns:
This is one of the ways in which you could personalize your emails and decide further email strategies by looking at how contacts interact with this email campaign.
We hope this helped! Also, we'd love to know what you've planned for your contacts this holiday season so drop a comment below and let us know. Happy holidays, everyone! :)
Best Regards,
Annet Mathews
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Tip of the week 03 - Sending emails in batches
Today's marketers not only want their email marketing to be efficient, but also smart. For an email campaign, you may think you have all the essential elements for lead conversion—a big mailing list, an attractive template design, and the most-engaging message content, but after hitting the ‘send’ button, you may not get the expected conversions. Wondering why? Here’s one of the major reasons. Many marketers miss out on sending the email campaign the right way. Did you know that you should not beTip of the week 04 - Know about your recipients' 'prime open time.'
In today's market, the importance of customer behavior is astounding, with a vast amount of research and resources going into finding how customers make decisions. The process of persuading your customers to open your email and click on your call-to-action becomes easy when you understand the psychology behind their behavioral traits. Time to turn into a psychologist! Let's get to the basics—you want your emails to resonate well with your recipients. So, what's the primary thing involved here? It'sZoho Campaigns Expert Diaries on SoundCloud, Spotify, Apple Podcasts, and YouTube
Hi email champs, As email marketers, we find great lessons in each other's works—be it the subject lines that worked good, the design that was received well, or the CTA that had the maximum clicks. Email marketing encompasses a wide variety of topics spanning everything from creation and design to development and deliverability. Here's when we from the Zoho Campaigns team found the need to build an email marketing community comprising of seasoned marketers and email geeks who can help each otherEmail Deliverability Tip #3: Seal the deal with the preheader
In the last post, we learned about the subject line. Today we'll be learning about the preheader. A preheader is the short text that follows the subject line in an email. The preheader is designed to hint at what your email message is all about. A good preheader should act as a second subject line and convince your contacts to open the email. Now, let's learn the best way to craft a preheader. Your subject line and preheader should work together and accurately convey the gist of your email. KeepTip of the week 15 - Add subscription-preferences option. Drive more engagement.
If crafting content for emails, getting creatives done, and running email campaigns is your love, then unsubscribes are the heartbreakers. You can save your emails from being unsubscribed/trashed by adding a proper subscription-preferences option in your emails (works best at the time of signup). Giving subscribers the option to choose what they want to receive from you and decide how often (frequency of the emails) your emails should hit their inboxes will increase the reach of your campaigns manifolds.
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