How do I get incoming e-mails to go to a specific subject line folder or label folder?

How do I get incoming e-mails to go to a specific subject line folder or label folder?

I have several e-mail address at this time with outlook. Each one has a specific folder, such as when a sale is made, when a question is asked, contact me box, and when someone clicks on that specific link, it goes to the proper folder. How do I accomplish something like this with Zoho using a specific name in the subject line.