How should the company field by used in Leads when the 'Company' is an individual?

How should the company field by used in Leads when the 'Company' is an individual?

[Edit] I previously referred to Enquiries since this is what we named them too, the original name was 'leads'.
 
Hi,
As a business we deal largely with individual and not companies, with this in mind how should we be dealing with the 'Company' field when adding new enquiries. It does not really apply yet is a required field.
Is there anyway to stop this field being required? It doesn't really work to put 'Individual' as the company name, nor is it a neat solutionto put their full name.

Anyone have any ideas?
Thanks,
James