How to cell.content.set when the content is a mailto: hyperlink?

How to cell.content.set when the content is a mailto: hyperlink?

Here's my code to set a cell  value with plain text. 
  1. resource_id = response.get("data").get("id");
  2. // Put some data in the sheet
  3. params = Map();
  4. params.put("method","cell.content.set");
  5. params.put("worksheet_name","Order_by_Athlete");
  6. params.put("row",1);
  7. params.put("column",2);
  8. params.put("content", :"some data"));
  9. response = invokeurl
  10. [
  11. url :"" + resource_id
  12. type :POST
  13. parameters:params
  14. headers:headersMap
  15. connection:"sheet_data_all"
  16. ];

Here's the Deluge output from cell.content.get. How do I parameterize that to use in a cell.content.set?

    "method": "cell.content.get",
    "row_index": 6,
    "column_index": 8,
    "content": "Email ACME",
    "url": "",
    "status": "success"

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