how to implement detailed cold calling process?
What I would like to do is implement a cold calling campaign, where we want to attempt 5 touches over the period of 4 weeks with a combination of phone and email touches. I'd like to implement a flow in the CRM where it handles moving and scheduling the right activities for the lead based on the outcome of the previous attempt. For example, for a series of unsuccessful touch attempts, I'd like the first call outcome of voicemail to get the lead scheduled for an email two days later. After the email is sent, a call needs to be scheduled 4 days later, if that call outcome is also a voicemail, another call is scheduled 3 days later. Followed by an email 7 days later and a call 3 days later. Stiff like that. It is very tedious to implement this sort of flow manually, so I'm hoping to automate it some. What I'm hoping I can do is have the CRM take care of all the scheduling, creating the right activity at the right state, etc. instead of me having to manually create the right future event on every single call. All I want to have to do is look at the activity list for a certain day and do what it says. I'm hoping for something like "Send super deal on pencils email to Bobby Jones (attempt 3)"
Do people do this sort of thing? is it even remotely possible in zoho CRM? How would you go about doing it? Do I need workflows? Blueprint? Create my own fields and track state in those?