How to Manage Marketing Activities With Zoho One?
Zoho One offers your marketing team a wide range of tools that help in building a strong presence, sending prospects the right message, and getting returns on the marketing budget. Other than building a strong presence, Zoho One also helps in capturing leads from all important channels.
With Zoho Marketing Automation, you can successfully manage all marketing activities across various channels. It helps in generating more leads, converting them into customers, and retaining them for a long time.
No matter what marketing activities you may be thinking about or including in your strategy, Zoho One is capable of managing them all with great efficiency. Below, we will see how to manage marketing activities with Zoho One effectively.
Building and Optimizing a Website With Zoho One
Regardless of whether you wish to make a new website or you want to increase conversions for the present ones, Zoho One offers a wide range of tools that help in tracking performance and testing new ideas. When you design Zoho Campaigns with a comprehensive strategy and track them often, you will be in control of all measures that should be taken to improve your marketing.
- Website Builder: It doesn’t matter if you are a beginner, an intermediate, or a professional; Zoho Sites is an all-in-one online website building solution. Zoho understands that designing a website can be a daunting process for people who have no technical background. Hence, Zoho comes with features that make this task simple. Whether it is about building something as easy as a blog or as difficult as a business website, Zoho Sites makes it intuitive and easy with features such as elements, sections, and visual editor.
- A/B Testing: You can enhance your website engagement by running the A/B tests on a consistent basis. The A/B tests help in understanding the webpage variations with the PageSense to compare conversion rates. This can be an excellent way to develop a client-centric approach and design marketing campaigns.
- Visual Analytics: You can review heatmaps and scroll maps to understand how visitors use a website. This basically helps in visualizing how the visitors coming to the website are interacting with it.
- Goal Tracking: One of the best ways to plan and implement the Zoho campaigns is with goal tracking. You can easily track website elements and measure the performance of pages to meet goals.
- Personalization: Zoho also helps in personalizing the website experience with the combination of web analytics and A/B testing. Zoho PageSense is a great tool that helps in optimizing the conversions and understanding your audience for delivering a seamless customer experience.
Engaging Customers All Across Channels
Zoho One comes with multiple ways for engaging prospects and customers. It is software that offers businesses the tools needed to be in the right place, to say the right things and at the right time.
- Email Marketing: Businesses can use the email marketing feature offered by Zoho One for creating, sending, and tracking an effective email marketing campaign.
- Custom Forms: Businesses can create forms that match a brand’s style with the right themes and templates. You can use the forms as they are or you can customize them according to your needs. To ramp up the Zoho campaigns, businesses can also personalize the forms and let a brand do the talking.
- Social Media: Zoho Marketing Hub enables businesses to post and monitor social media accounts from just one place. It is possible to plan, post, and track the performance of all social media campaigns which further helps in improving the marketing plans.
- Surveys: Zoho One helps in sending targeted surveys and learning more about the customers. These surveys help the brands to develop a client-centric approach and design plans that can pay off in the long run.
- Live Chat: The live chat feature of Zoho One helps in monitoring and chatting with website visitors. Businesses can connect with the visitors in real-time and confirm if their concerns are being met. This helps the brands to gain an edge when it comes to marketing.
- Live Events: Zoho One also helps in running smarter and better events on a real-time basis. Brands can plan events and present them to their audience in real-time for knowing the suggestions of the audience.
Marketing Automation
Zoho One also offers marketing automation that enables to make repeatable and measurable marketing processes easier. This helps in shortening the sales cycle and a better alignment of sales and marketing teams. Zoho One helps in doing this easily by automating the marketing processes with a visual customer journey.
In addition, marketing automation also comes with a CRM feature that helps in attributing the results of marketing campaigns to individual customers. Furthermore, it is also possible to track the lead volume, ROI, and other KPIs in just one place using the marketing automation feature of Zoho One.
Team Work
To get more work done, the marketing team constantly needs evolved tools for reaching new customers. Zoho One solves this need suitably. It comes with many tools that help in creating content, collaborating with other teams, and sticking to a budget.
- Office Suite: The team members have a choice to collaborate with each other in real-time using the Office Suite feature. This feature helps in discussing documents, presentations, and spreadsheets while also planning Zoho Campaigns.
- Team Messaging: Zoho One can be used to chat with teammates on a one-on-one basis or in dedicated channels across many different devices.
- Project Management: Zoho One is great at creating projects, meeting deadlines, and assigning suitable tasks.
- Online Meetings: The marketing team can also effectively host online meetings using Zoho One. It is possible to carry out meetings with colleagues, customers, and partners.
Conclusion
As stated in the beginning, Zoho One comes with a wide range of tools that help in managing marketing activities with ease and efficiency. A suitable marketing plan can be developed and implemented using the useful features of Zoho One that further helps in brand development and doing well as a business.
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Abhi
(Seasoned Zoho Authorized and Certified Partner)
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Email: abhishek(@)encaptechno(dot)com
Call: +1-416-405-8185
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