How to trigger reminder to follow up when prospect does not respond to one to one email (not email campaign)?

How to trigger reminder to follow up when prospect does not respond to one to one email (not email campaign)?

Sometimes i will send a simple email to a prospect specifically related to what we discussed. I want to add a tag to that contact named "no-response" if he/she does not respond to my email within 3 days so that I am prompted to follow up with them. How can I do that with Zoho CRM? I tried using automations but that only applies to email campaigns.