How to update a Creator form record checkbox value to be true (checked) or false (unchecked)

How to update a Creator form record checkbox value to be true (checked) or false (unchecked)

I can't find the answer to this... I have page which is successful pulling record from a Form, and now I am making a custom function which will update a checkbox when it loads. My function is:
  1.  dataMap = Map();
     dataMap.put("Company_branding", true);
     
     otherParams = Map();

     response = zoho.creator.updateRecord("<OWNERNAME>", zoho.appname,"All_Reseller_Checklists",resellerChecklistID, dataMap, otherParams, "<oAuth>");

resellerChecklistID is being populated correctly.
 
Of course, Ownername and oAuth is set correctly but removed here for security reasons.

I am getting the response:

Repsonse: {"code":3001,"data":{"ID":"4525563000000XXXXXX"},"error":["Invalid column value for Company_branding"]}

I have tried true, "true", "Completed", 1, etc.

The field "Company_branding is a checkbox in the Zoho Creator form. But nothing will update it.

I plead to the Zoho Creator geniuses for help :)

Thank you in advance.

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