HTML view and images

I think I must be dumb today. I have spent several hours trying to get a logo to display at the top of my html view.

I can display an image that is not in zoho. But I am making an app for someone else and I have a form that they can put in their company info which includes a logo. I can display the logo just fine in my view, I even created a view based on the form and I can display it there. I would embed that into my form but for some reason if I hide every field but the formula field the logo does not display I have to enable the upload_field also in my view.

What am I doing wrong?

This is the link I am using in the formula field. I think it should also work in the HTML view.
<img src='http://creator.zoho.com/DownloadFile.do?filepath=/" + Upload_Image + "&sharedBy=username' LinkName=MyAppName&viewLinkName=My_Company_View>