iCal Feed with single date event

iCal Feed with single date event

Hi - 
I'm using this GUIDE to create an iCal feed for a task report.  The URL is being accepted into google calendar, but no records are displayed.  Because the deadline for the task occurs on the same date, I am using the same field name (Deadline_Date) for DTSTART and DTEND.  Below is what one of the entries looks like when I paste the url into the browser, and it seems to be be pulling the data from the report...any idea why not showing up as calendar entry in google?
  1.  BEGIN:VEVENT DTSTAMP:20160210T214625Z ORGANIZER;CN=jimzafrted@hotmail.com: DTSTART;VALUE=DATE:20160617 DTEND;VALUE=DATE:20160617 DESCRIPTION:Report Due....[rest omitted]