Important Update: Meta Deprecates Additional Facebook Pages API Metrics

Important Update: Meta Deprecates Additional Facebook Pages API Metrics

Hi Facebook Pages integrated users,

Meta has officially deprecated additional fields from Facebook Pages API, effective June 15, 2026. As part of this update, several metrics that were previously available through the API are no longer supported in Zoho Analytics. For more details, please visit this link.

Deprecated Metrics  

General Insights :

  • Admin Num Posts

  • Impressions Paid Unique

  • Impressions Viral Unique

  • Impressions Non Viral Unique

  • Posts Impressions

  • Posts Impressions Unique

  • Posts Impressions Paid

  • Posts Impressions Paid Unique

  • Posts Impressions Organic Unique

  • Posts Impressions Viral

  • Posts Impressions Viral Unique

  • Posts Impressions Non Viral

  • Posts Impressions Non Viral Unique

 

Post Insights :

  • Impressions Paid Unique

  • Impressions Fan Unique

  • Impressions Organic Unique

  • Impressions Viral Unique

  • Impressions Non Viral Unique

 

Reel Insights :

  • Reach

 

Impact on Zoho Analytics Integrations  

These changes will affect Facebook Pages integrations in Zoho Analytics in the following ways:

      1. New integrations:
          Deprecated metrics and related modules will no longer be available during setup.

  1. Existing integrations:
    Data for the deprecated metrics will continue to exist, but future imports for these metrics will show empty values.   

  2. Edit Setup behavior:

    • When you open and save Edit Setup for an existing Facebook Pages integration, the deprecated metrics will be automatically removed, as they are no longer supported by Meta.

    • If any reports depend on these deprecated columns, they will be highlighted in the Pre-Alert dialog during the Edit Setup process.

    • On the subsequent sync, the deprecated columns and any dependent reports will be deleted.

 

We recommend reviewing your existing Facebook Pages reports and integration setup to identify any reports that use the deprecated metrics. This will help you plan the required changes and avoid report disruptions.

If you need any technical assistance or have questions regarding this change, please feel free to contact us at support@zohoanalytics.com. We will be happy to help.