Important Update: Temporary Pause on WhatsApp Marketing Template Messages to US Numbers

Important Update: Temporary Pause on WhatsApp Marketing Template Messages to US Numbers

Hello everyone,

We’d like to bring an important update to your attention regarding WhatsApp messaging in Zoho Recruit.

Starting April 1, 2025, WhatsApp will temporarily pause the delivery of all marketing template messages to recipients with US phone numbers (numbers with the +1 dialing code and a US area code). This pause is intended to enhance the consumer experience in the US, ultimately leading to better outcomes for businesses.

What This Means for You  

  • If you’ve configured WhatsApp in Zoho Recruit and attempt to send a marketing template message to a US phone number after April 1, 2025, it will not be delivered and will result in an error.
  • This only affects marketing template messages—other types of WhatsApp communication remain unaffected.
We recommend reviewing your current WhatsApp campaigns and making the necessary adjustments to avoid disruptions. If you have any questions, feel free to reach out to our support team at support@zohorecruit.com or leave a comment below.
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Regards,
Team Zoho Recruit