Welcome to Portal

?Unknown\pull-down

Welcome to Zoho Cares

Bienvenido a Soporte de Zoho

Search our knowledge base, ask the community or submit a request.

Dear Zoho Campaigns Users,

We're happy to introduce bot filtering to enhance the accuracy of your email campaign analytics. This new feature is designed to help you filter out bot-generated opens and clicks, which will ensure your campaign reports reflect genuine recipient engagement.

What are bot clicks?

Bot clicks are activities performed by automated software rather than humans. These programs typically scan emails for security purposes, such as checking for viruses or malicious links. As a result, bot clicks may create false engagement metrics by showing multiple clicks from a single contact even though no one actually interacted with the email.
 

Why bot filtering matters

Bot-generated opens and clicks in email campaigns lead to inaccurate campaign performance metrics. To tackle this issue, the bot filtering feature enables users to eliminate bot activity from their campaign reports.

Key features of bot filtering

  • Toggle on/off: Easily enable or disable bot filtering through a simple toggle switch in the Settings > General Settings section.

  • Accurate reporting: When enabled, bot filtering will automatically exclude bot opens and clicks from your campaign reports and provide a clearer picture of your audience's engagement.

  • Transparency: We already have a visual indicator in your campaign reports to let you know whether bot filtering is active to ensure you have full transparency in your data analysis.

How it works

Default setting: 

For new users

By default, bot filtering is turned off, meaning all opens and clicks—including those from bots—are included in your reports. You can choose to turn it on from the settings.

For existing users

By default, bot filtering is turned on, meaning all opens and clicks—including those from bots—are excluded in your reports. You can choose to disable it from the settings

NotesNote: To provide more granular insights, we're incorporating detailed bot data into our email campaign reporting. This will empower users to monitor performance closely and take informed actions.Due to the simultaneous development of report handling improvements, we have revised the anticipated release date. You can expect this release to go live by Jan 2025.

Here's how to enable the bot filtering option in Zoho Campaigns.

Step 1: Bot filtering option

Locate the Bot Filter link under Settings > General settings. 

Step 2: Toggle the bot filtering option

In the Bot Filter setting, click the bot filtering toggle to enable the feature.

 

 

Step 3: Confirmation pop-up screen to enable

 

When you enable this option, a pop-up will appear to confirm your decision. Click Go ahead to enable the feature, which will be applicable to all upcoming campaigns.

 

Step 4: Enable/disable the option

Filter enabled: If the bot filter setting is enabled, all bot opens/clicks will be excluded from email campaign reports and overall reports.

Filter disabled: If the bot filter setting is disabled, all bot opens/clicks will be included in email campaign reports and overall reports. 

Here's how you can see it in the campaign reports,
When the bot filter setting is disabled

 

When the bot filter setting is enabled

 

Notes

 Note:

  • Open rates may decrease when the bot filter is enabled.

  • Follow-up actions, such as journeys and response action components, will not be triggered by bot interactions.

  • For example, if a user disables bot filtering before sending a campaign but re-enables it afterward, the email campaign report will still reflect bot-related activities. This occurs because the settings were disabled at the time the campaign was sent.

  • Please note that Apple Mail Privacy Protection (MPP) opens are not currently filtered in this update.  We are working on a solution to handle Apple MPP opens and will provide another update soon.

 

Bot filter option when campaign was sent

Bot filter option after the campaign was sent

Bot-related activities in campaign reports

Enabled

Disabled

Excluded

Disabled

Enabled

Included


 

Step 5: Pop-up confirmation to disable bot filtering

 

You'll see a pop-up while disabling bot filtering.

This update is likely to go live by Oct first week.

We're here to help

As always, our support team is ready to assist you with any questions you may have about bot filtering or any other feature in Zoho Campaigns. 

We're confident that bot filtering will provide you with more reliable insights and enable better decision-making and more optimal marketing strategies.

Happy campaigning!

Best regards,
The Zoho Campaigns Team


16 Replies
Reply
6 more
  • 2 months ago

Yes has this been updated

  • 2 months ago

Hello, 

Thank you for posting!

We have checked with our Product Management team and we are currently working on handling the bot clicks in the campaign reports itself. The feature is expected to go live in a month. We will update once the feature is live in Zoho Campaigns. 

Kindly write to us at "support@zohocampaigns.com", if you have any further questions. We will check and help you accordingly. 

We appreciate your patience in the meantime. 

Thanks, 
Vivek


We hadn't seen this discussion and spent about a month trying to code around the bot issue, particular on it effecting click workflow.  Very happy to see it's being covered.

  • 2 months ago

Hello Rich, 

Thank you for posting!

Yes, initially we were only planning to give the filter to remove the bot clicks. We discussed internally and decided to handle the bot filtering in the campaign report itself. There will be a detailed post about how it works as soon as the feature is ready. 

Kindly write to us at "support@zohocampaigns.com", if you have any further questions. We will check and help you accordingly. 

We appreciate your patience in the meantime. 

Thanks, 
Vivek

  • 1 month ago

any update on the timing 

I still don't have the bot filter option in settings. Should everyone show it as an option now? 

so confusing.  It's there on the marketing automation side but not on the campaigns side, and getting confused by similar messages coming from other discussion groups.  Bottom line is that they seem to be a week or so away from activating it in Campaigns.

  • 3 days ago

Hello Rich, 

Yes, the bot filters are active in Zoho Marketing Automation and we are working on this to implement in Zoho Campaigns. We are planning to release the bot filters before end of this month in Zoho Campaigns. We will publish a detailed post after it is being launched in Zoho Campaigns. 

In the meantime, if you have any questions related to bot filters kindly write to us at "support@zohocampaings.com" we will check and help you accordingly. 

Hope this helps. 

Thanks, 
Vivek. 

The lack of that filter is driving us crazy - the reports and workflow coming from emails is pretty much useless at this point.   It seems there's been a strange big surge in bots over the last 3 weeks, likely coming from some AI/ML tools.

  • 3 days ago

Hello Rich, 

Thank you for posting. 

We understand your concern and how frustrating it should be. Please write to us at "support@zohocampaigns.com" with your account-specific email address so that we can check this further and help you accordingly. 

Looking forward to hear from you. 

Thanks, 
Vivek. 

Reply to Vikram SA
/* */
  • 12
  • Insert
  • Plain text
Add Comment
(Up to 20 MB )