Introducing right-to-left content editing and custom return-path
With a host of updates planned for our tenth anniversary, we are also delighted to add two more.
Previously, you could type your content in the template editor from left-to-right, now we are also enabling you to type right-to-left as well.
Previously, you could type your content in the template editor from left-to-right, now we are also enabling you to type right-to-left as well.
Earlier you were provided a default return path that would enable you to fetch notification related to email bounces. Keeping in mind the growing importance of email deliverability, we are now allowing users to create custom-return path aligned to their sender's domain.
Right-to-left content editing in template creation
If you wish to communicate in Hebrew and Arabic, then you will now have the option to type the message from right-to-left. All you have to do is opt for this functionality using the button below the template editing options. Then you will have to select a desired area in the template and type the messages conveniently.
Custom return-path
Our aim to provide maximum deliverability to you is now strengthened with the introduction of custom return-path. Prior to this update, we offered default return-path to you so that could fetch all the notification related to bounced emails. However, with the current update, you can now create an exclusive return-path address aligning it with the sender's domain ensuring the SPF alignment of your account.
This will be reflected on your DMARC policy which the recipient ISPs will take into account. Clarity in the DMARC safeguards the sender domain and its reputation thus making it easier for the emails to be accepted by the recipient inbox service providers.
It will also fetch the notifications associated with email bounces helping you gauge what might have gone wrong and what can be corrected from your side.
We hope that you will find these two updates very helpful in your email marketing endeavors. In case you have any questions regarding these two updates, please reach out to us at support@zohocampaigns.com
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Marketer's Space: Proven tips to improve open rates – Part II
Hello Marketers! Welcome back to another post in Marketer's Space! We're continuing from where we left off a fortnight ago. We ended the previous post discussing the subject line, and we'll continue from there. Let's dive right in. Pre-header Pre-headerTip of the week 03 - Sending emails in batches
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In today's market, the importance of customer behavior is astounding, with a vast amount of research and resources going into finding how customers make decisions. The process of persuading your customers to open your email and click on your call-to-action becomes easy when you understand the psychology behind their behavioral traits. Time to turn into a psychologist! Let's get to the basics—you want your emails to resonate well with your recipients. So, what's the primary thing involved here? It'sZoho Campaigns Expert Diaries on SoundCloud, Spotify, Apple Podcasts, and YouTube
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In the last post, we learned about the subject line. Today we'll be learning about the preheader. A preheader is the short text that follows the subject line in an email. The preheader is designed to hint at what your email message is all about. A good preheader should act as a second subject line and convince your contacts to open the email. Now, let's learn the best way to craft a preheader. Your subject line and preheader should work together and accurately convey the gist of your email. Keep
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