Hello Zoho One users,
We're excited to announce that Zoho Apptics is now available as part of the Zoho One suite!
As applications become an increasingly important part of how businesses engage with their customers, understanding how your app performs and how users interact with it is more important than ever.
Whether you're developing a new application, monitoring an existing one, improving user engagement, or looking for ways to drive app growth, you need meaningful insights to understand what's happening across your application.
With Zoho Apptics, you can bring application analytics, performance monitoring, user behavior, engagement, growth, and app-store insights together in one place.
Apptics isn't only about measuring numbers. It's about connecting different pieces of information to understand the complete application experience. With Apptics, you can bring together app stability, performance, usage, engagement, user behavior, growth, and ASO insights in one console.
This gives developers, marketers, and app owners the context they need to understand what's happening and identify opportunities to improve their applications.
What is Zoho Apptics?
Zoho Apptics is a privacy-focused product analytics platform that helps you understand your application's performance, usage, user behavior, and growth across mobile, web, and desktop.
From technical teams monitoring crashes and performance to marketers analyzing engagement and user journeys, Apptics provides relevant insights for every stage of the application lifecycle.
With Apptics, you can move beyond simply collecting application data and use it to understand your users, identify opportunities, and make informed decisions.
What can you do with Apptics?
Monitor App Stability and Performance
Keep your application stable and identify technical issues with tools designed for developers. These
capabilities help development teams identify issues, investigate
application behavior, and improve the overall stability and performance
of their apps. With Apptics, you can access:
Crash and Error Reporting
In-App Feedback and Bug Reporting
Application Performance Monitoring
Understand App Usage and Engagement
Get a clear picture of how users interact with your application. Use
the insights to understand usage patterns, measure engagement, and
identify how users interact with different parts of your application. You can track:
New Devices and Active Devices
Analyze User Behavior
Go beyond basic usage metrics and understand the journeys users take within your application.
With
Flows, Funnels, Retention, and Segmentation, you can understand user
journeys, identify drop-off points, analyze retention, and create
meaningful user segments.
Drive App Growth
Turn application insights into opportunities to improve adoption and engagement.
Apptics provides capabilities such as:
In-app Updates to keep users informed
In-app Ratings to encourage users to rate your application
Remote Configuration to configure application experiences remotely
Engage Users Through Push Notifications
Connect with your users and drive continued engagement through Push Notifications.
Use
push notifications as part of your app engagement strategy to
communicate relevant information and encourage users to return to your
application.
Improve Your App Store Presence
Understand
how users perceive your application across app stores and gain insights
to support your App Store Optimization (ASO) efforts.
Use these insights to monitor app-store feedback and better understand your application's store performance.
Apptics provides:
Store Reviews and Ratings
Review Tags and categories
Performance Metrics for iOS apps
Review automation and reply templates
Build With the Frameworks You Already Use
Apptics supports a wide range of platforms and frameworks, making it easier to integrate analytics into your applications.
Supported SDKs include:
Android
iOS
iPadOS
macOS
tvOS
watchOS
React Native
Flutter
Unity (for visionOS)
Windows
JavaScript
Kotlin Multiplatform (KMP)
Privacy-Focused by Design
Understanding your users is important, but protecting their data is equally important. Apptics includes privacy-focused capabilities such as Role-Based Access Control, Audit Logs, User Consent Management, and Tracking Management for User Groups. These
capabilities help organizations manage access, control data collection,
and support privacy requirements across different regions. With
User Consent Management, you can give users greater control over their
data-sharing preferences, including options to opt in with identity, opt
in anonymously, or opt out of data collection.
Create. Integrate. Analyze. Improve.
Getting started with Apptics is simple:
- Add Apptics to your Zoho One account: Access Zoho Apptics from your Zoho One environment.
- Create your project: Set up your organization and add the application you want to monitor.
- Integrate your application: Choose the SDK that matches your application platform and complete the integration.
- Start analyzing: Once your application starts sending data, explore usage, engagement, performance, user behavior, growth, and other insights from the Apptics console.
Ready to Explore Zoho Apptics?
- How do I add Zoho Apptics? Simply add it to your Zoho One account.
- Want to explore available features? See the full list of Zoho Apptics features offered in Zoho One.
- Have questions? Visit our Application FAQ for quick answers.
We encourage you to explore Zoho Apptics in your Zoho One account and discover how application analytics can help your teams build better experiences, understand your users, and grow your applications.
Regards,
The Zoho One Team