Introducing Zoho Campaigns' own gateway for SMS campaigns

Introducing Zoho Campaigns' own gateway for SMS campaigns

We are excited to announce the launch of our SMS Gateway to send SMS through Zoho Campaigns. We have also made a few other changes in our current SMS Campaign model to improve your over all user experience.

These updates are planned with an aim to expand our product's potential by catering to the needs of businesses interested in both email and SMS marketing. 

Zoho Campaigns' Own SMS Gateway


Right now we are integrated with thirteen third party applications, to support the SMS sending process for the users. However, these third party integrations create an extra signup step for you to send SMS campaigns and manage multiple bills.
 
To overcome this hindrance and to improve the user experience, we are partnering with a vendor & offering our own SMS gateway.
 
With this, you can send SMS campaigns to mobile numbers in the US and Canada without any hassle.
In future updates we are also planning to include India and multiple countries from the EU region.



Improving the user experience of SMS Campaign feature 




1) Efficient way to manage Mobile number within Zoho Campaigns 

a) SMS field standardization 

The "Mobile number" will be the default field to store the contact number. We will also eliminate the phone number and country selection steps from the SMS creation process.
 
Moreover, the standardization of the contact number field will:

a) Simplify the SMS creation process
b) Make the identification of phone number duplication process easier
c) Effectively maintain SMS channel unsubscribe & DND registry for phone numbers 
d) Reduce the data processing time
e) Ensure organized storage and easy tracing of contact numbers
 
b) Contact number will be mapped to "Mobile Number"

In our current model, during the contact addition process the " email address" has always been the default field to add contact's email address. Henceforth, " Mobile number" will also be shown as a default field to add their contact number. 

c) Recommended to import mobile number with area code

You can add contacts without an area code, but you won't be able to send SMS campaigns to those contacts. We advise that you update your contacts' phone number along with the area code in the Mobile Number field to send SMS campaigns without any hiccups.
 
Accepted format for Mobile Number field : +1 967899090
 
Numbers like 9289098909 will be added, but won't be included for campaign sending, as the area code is missing.


2) Unsubscribe from all SMS marketing communication

Zoho Campaigns ensures that email recipients have the entire control over acceptance and denial of email campaigns through unsubscription option.

This similar best practices will be implemented in the SMS Campaign, with the introduction of the " Unsubscribe" option. With this, contacts can easily opt out from receiving SMS communications.



3) Option to add sender address during SMS creation process


Sender address is the first thing a receiver looks out for, in order to ensure that the communication is received from an authentic source.

So, we will support Long code & Alphanumeric sender address format in this update. And soon we will also support short codes.

So, SMS Campaign users can now select the Sender address format supported in their respective country.
 
We will help our users with the registration process to obtain the respective sender address format from within the product.
 

4) Prepaid, add-on-credit-based pricing

We will be following a pre-paid credit based pricing model for SMS. The user has to separately purchase the required add-on credits to send SMS Campaign.The credits will be automatically added on a recurring basis after every billing cycle.The purchase of credits from 1K to 1M can be made online.
 
Credits per SMS
 
US/ Canada-  4 credits

 

a) Can the un-used credits be carried forward to the next billing cycle?

In case, if the user has any un-used credits in a particular billing cycle, then the un-used credit will be carried forwarded to the next billing cycle.


b) How to procure long codes?

Long codes will be a separate recurring add-on. To begin with, US/Canada long codes will be 1$/month.

Know more about SMS Campaign pricing

Note: The SMS updates will be made live only to the new users. Existing users can migrate to the new update only after 45 days from the launch date.

    Access your files securely from anywhere







                        Zoho Developer Community





                                              Use cases

                                              Make the most of Zoho Desk with the use cases.

                                               
                                                

                                              eBooks

                                              Download free eBooks and access a range of topics to get deeper insight on successfully using Zoho Desk.

                                               
                                                

                                              Videos

                                              Watch comprehensive videos on features and other important topics that will help you master Zoho Desk.

                                               
                                                

                                              Webinar

                                              Sign up for our webinars and learn the Zoho Desk basics, from customization to automation and more

                                               
                                                
                                              • Desk Community Learning Series


                                              • Meetups


                                              • Ask the Experts


                                              • Kbase


                                              • Resources


                                              • Glossary


                                              • Desk Marketplace


                                              • MVP Corner


                                                        • Sticky Posts

                                                        • Tip of the week 03 - Sending emails in batches

                                                          Today's marketers not only want their email marketing to be efficient, but also smart. For an email campaign, you may think you have all the essential elements for lead conversion—a big mailing list, an attractive template design, and the most-engaging message content, but after hitting the ‘send’ button, you may not get the expected conversions. Wondering why? Here’s one of the major reasons. Many marketers miss out on sending the email campaign the right way. Did you know that you should not be
                                                        • Tip of the week 04 - Know about your recipients' 'prime open time.'

                                                          In today's market, the importance of customer behavior is astounding, with a vast amount of research and resources going into finding how customers make decisions. The process of persuading your customers to open your email and click on your call-to-action becomes easy when you understand the psychology behind their behavioral traits. Time to turn into a psychologist! Let's get to the basics—you want your emails to resonate well with your recipients. So, what's the primary thing involved here? It's
                                                        • Zoho Campaigns Expert Diaries on SoundCloud, Spotify, Apple Podcasts, and YouTube

                                                          Hi email champs,  As email marketers, we find great lessons in each other's works—be it the subject lines that worked good, the design that was received well, or the CTA that had the maximum clicks. Email marketing encompasses a wide variety of topics spanning everything from creation and design to development and deliverability.  Here's when we from the Zoho Campaigns team found the need to build an email marketing community comprising of seasoned marketers and email geeks who can help each other
                                                        • Email Deliverability Tip #3: Seal the deal with the preheader

                                                          In the last post, we learned about the subject line. Today we'll be learning about the preheader. A preheader is the short text that follows the subject line in an email. The preheader is designed to hint at what your email message is all about. A good preheader should act as a second subject line and convince your contacts to open the email. Now, let's learn the best way to craft a preheader. Your subject line and preheader should work together and accurately convey the gist of your email. Keep
                                                        • Tip of the week 15 - Add subscription-preferences option. Drive more engagement.

                                                          If crafting content for emails, getting creatives done, and running email campaigns is your love, then unsubscribes are the heartbreakers.  You can save your emails from being unsubscribed/trashed by adding a proper subscription-preferences option in your emails (works best at the time of signup). Giving subscribers the option to choose what they want to receive from you and decide how often (frequency of the emails) your emails should hit their inboxes will increase the reach of your campaigns manifolds. 


                                                        Manage your brands on social media



                                                              Zoho TeamInbox Resources



                                                                  Zoho CRM Plus Resources

                                                                    Zoho Books Resources


                                                                      Zoho Subscriptions Resources

                                                                        Zoho Projects Resources


                                                                          Zoho Sprints Resources


                                                                            Qntrl Resources


                                                                              Zoho Creator Resources



                                                                                  Zoho CRM Resources

                                                                                  • CRM Community Learning Series

                                                                                    CRM Community Learning Series


                                                                                  • Kaizen

                                                                                    Kaizen

                                                                                  • Functions

                                                                                    Functions

                                                                                  • Meetups

                                                                                    Meetups

                                                                                  • Kbase

                                                                                    Kbase

                                                                                  • Resources

                                                                                    Resources

                                                                                  • Digest

                                                                                    Digest

                                                                                  • CRM Marketplace

                                                                                    CRM Marketplace

                                                                                  • MVP Corner

                                                                                    MVP Corner







                                                                                      Design. Discuss. Deliver.

                                                                                      Create visually engaging stories with Zoho Show.

                                                                                      Get Started Now


                                                                                        Zoho Show Resources


                                                                                          Zoho Writer Writer

                                                                                          Get Started. Write Away!

                                                                                          Writer is a powerful online word processor, designed for collaborative work.

                                                                                            Zoho CRM コンテンツ






                                                                                              Nederlandse Hulpbronnen


                                                                                                  ご検討中の方




                                                                                                        • Recent Topics

                                                                                                        • Profile date settings

                                                                                                          At present I have "EEE, MMMM dd, yyyy" but this takes an exessive amount of column space, we should be able to input our own format. I would like to use "EEE, MMM dd, yy" - a much shorter version of the above but with the same abbreviated info, requiring
                                                                                                        • Wich version of Backstage is included in Zoho One

                                                                                                          Hello I am in the event business and i am considering Zoho One to replace my current tools. I will need Backstage to manage my events but I am wondering wich version of backstage will I get if I subscribe to Zoho One. Thank you Guillaume
                                                                                                        • How to restore deleted campaigns?

                                                                                                          I accidentally deleted my first campaign that went out today (08/21/18). How do I restore it?
                                                                                                        • Organize and Clone Task Custom Views

                                                                                                          We have rolled out two new enhancements to task custom views: Custom View Groups and Custom View Clone. Custom View Groups Similar to predefined view groups, we have introduced groups for custom views to help organize and categorize them. My Custom Views:
                                                                                                        • Unveiling Cadences: Redefining CRM interactions with automated sequential follow-ups

                                                                                                          Last modified on 01/04/2024: Cadences is now available for all Zoho CRM users in all data centres (DCs). Note that it was previously an early access feature, available only upon request, and was also known as Cadences Studio. As of April 1, 2024, it's
                                                                                                        • Stock Count History in Product Details – Zoho Inventory

                                                                                                          Hello Zoho Team, When I perform a Stock Count for a product in Zoho Inventory, I would like to view the history of those stock counts later — especially from the product details page. Currently, I can perform the count and update the quantity, but I’m
                                                                                                        • Kits: Option to Hide Associate Items on Documents

                                                                                                          The new Kit type of Composite Item is very helpful, and we're already using it in several different ways. One problem is that there seems to be no way to hide the components on some documents, including Package Slips. There is an option given in settings
                                                                                                        • Pick List Issues

                                                                                                          I have created a pick list that looks at a table in a sheet, it selects the column I want fine. Various issues have come along. The option to sort the pick list is simplistic, only allows an ascending alphabetical sort. Bad luck if you want it descending.
                                                                                                        • Zoho Books CREDIT LIMIT is completely USELESS due to a BUG!!! Please fix it ASAP!!

                                                                                                          Credit Limit should not be taken into account if payment terms on the Invoice are without credit. If selected Credit 0 days (Prepayment) why in this world would a notification pop up saying credit limit is exceeded and not allowing to create an invoice?
                                                                                                        • Show item Cost value on Item screen

                                                                                                          The Item screen shows Accounting Stock and Physical Stock. It would be very helpful if value information could be displayed here as well, for instance Cost Price. Currently, to find the Cost Price (as used for inventory valuations) from inside the item
                                                                                                        • Show all items making up the composite item in transactions

                                                                                                          Dear Zoho, Currently, when we select a composite item in Zoho Inventory for a transaction, we do not receive a breakdown of the individual items that make up the composite. This makes it challenging for our team to accurately pick, pack, and ship the
                                                                                                        • Is it possible to adjust the web browser tab title (when a ZoHo Desk ticket is opened)

                                                                                                          Hi All, When I open a ZoHo Desk ticket in a web browser, the tab title (text that appears at the top of the browser tab) uses the logic: *company icon picture* (xxxx) #ticket number - company name See below (highlighted in red) for reference. Company
                                                                                                        • Configure ChatGPT in Zoho Cliq | Now with GPT-4!

                                                                                                          Updated for GPT-4 Support: The post and scripts has been revised to take advantage of the new GPT-4 model's capabilities. Please use the updated version for enhanced performance and accuracy. If you have been on the internet for the past few months, you
                                                                                                        • Editing the text on the Help Center home page

                                                                                                          Is it possible to edit the "Welcome to Help Center" message anywhere? This one: We'd like to be able to tailor it a little more ourselves.
                                                                                                        • Upcoming Changes to LinkedIn Parsing in Resume Extractor

                                                                                                          Starting 31 July 2025, the Zoho Recruit Resume Extractor will no longer support direct parsing of candidate data from LinkedIn profiles. Why Is This Change Needed? In accordance with LinkedIn’s platform policies, extracting profile data through browser
                                                                                                        • How to Initiate WhatsApp Message on SalesIQ?

                                                                                                          I've just activated a Business WhatsApp phone number through SalesIQ because of its touted omnichannel chat approach. Sounds exciting. I understand that when a customer sends me a WA message, I can reply to it on SalesIQ and keep the chat going, perfect.
                                                                                                        • Have completed Zoho Sign documents attach automatically to contact and/or account

                                                                                                          Hello, Just used ZohoSign for the first time to get an e-signature on an important document. Setting up the template was nice and easy and configuring the request to go to the right people and training a member of staff was also very easy. HOWEVER Why
                                                                                                        • Rich Text For Notes in Zoho CRM

                                                                                                          Hello everyone, As you know, notes are essential for recording information and ensuring smooth communication across your records. With our latest update, you can now use Rich Text formatting to organize and structure your notes more efficiently. By using
                                                                                                        • "In Zoho CRM, during the Blueprint transition to the QC stage, I want to make the 'Packing Proof' image field mandatory."

                                                                                                          @Dr Saurabh Joshi @Haiku Technical Support @Ishwarya SG @Sparrow Hill President @Hugh Marshall "In Zoho CRM, during the Blueprint transition to the QC stage, I want to make the 'Packing Proof' image field mandatory."
                                                                                                        • Using email "importance" as workflow-criteria

                                                                                                          I'd like to set up a workflow that triggers if an incoming email has been flagged as "high importance" but I'm not seeing any way to do that. Hopefully I'm just missing something obvious...?
                                                                                                        • Send emails directly via Cases module

                                                                                                          Greetings all, The ability to send emails from the Cases module, which users have been eagerly anticipating, is now available, just like in the other modules. In Zoho CRM, Cases is a module specifically designed for managing support tickets. If your organization
                                                                                                        • Currency transition

                                                                                                          We are using Zoho CRM in Curacao, Dutch Caribbean. Our currency is currently the ANG. Curacao will be transition ing from using the ANG (Antillean Guilder) to using the XCG currency (Caribbean Guilder) on March 31st 2025, see: https://www.mcb-bank.com/caribbean-guilder.
                                                                                                        • Color of Text Box Changes

                                                                                                          Sometimes I find the color of text boxes changed to a different color. This seems to happen when I reopen the same slide deck later. In the image that I am attaching, you see that the colors of the whole "virus," the "irology" part of "virology," and
                                                                                                        • Update Lead Status in Zoho CRM When a Meeting is Booked via Microsoft Bookings

                                                                                                          Hi everyone, I’m trying to streamline our lead management process and would like to automatically update the Lead Status in Zoho CRM whenever a meeting is booked through Microsoft Bookings. Has anyone successfully implemented this kind of integration
                                                                                                        • How to link web sales payments through Stripe to invoices?

                                                                                                          I have just set up an online shop website which accepts payments through Stripe.  The payment appears in Zoho Books through the Stripe feed as 'Sales without invoices'.  In order to keep Zoho Inventory in step, I manually (for now) create a Sales Invoice
                                                                                                        • Zoho Website Site Speed Up & Setting

                                                                                                          We are experiencing slow loading speeds on our Zoho website and would like assistance in optimizing its performance. Kindly review the site and suggest or implement necessary improvements to enhance speed, especially related to: > Caching mechanisms >
                                                                                                        • Kaizen #199: FAQs on Multi-Select Lookup (MxN) Field in Zoho CRM

                                                                                                          Nearing 200th Kaizen Post – We want to hear from you! Do you have any questions, suggestions, or topics you would like us to cover in future posts? Your insights and suggestions help us shape future content and make this series better for everyone. Got
                                                                                                        • NFC Support

                                                                                                          Hi, I would like NFC Support like Zoho Creator, to pre-fill field values by scanning an RFID device. Zoho Creator NFC here: https://www.youtube.com/watch?v=F4JoMWnF82I Both on a Field's User Input (Mobile Apps), in additon to QR Code & Barcode today,
                                                                                                        • Zoho Desk Android app update: Enhanced UI of the History tab.

                                                                                                          Hello everyone! In the latest Android version(v2.9.10) of the Zoho Desk mobile app, we enhanced the UI of the 'History' tab within a ticket. Also, we have introduced a filter option to easily search the history based on the actions performed on the ticket.
                                                                                                        • UK Registration for VAT with existing stock/inventory

                                                                                                          We have an existing inventory of stock and are investigating how to handle the conversion from a UK VAT unregistered company to a UK VAT registered company. Enabling VAT registered status looks extremely easy, but we cannot find any way within Books to
                                                                                                        • Blueprint - Mandatory file upload field

                                                                                                          Hi, File upload (as we as image upload) field cannot be set as mandatory during a blueprint transition. Is there a workaround? Setting attachments as mandatory doesn't solve this need as we have no control over which attachments are added, nor can we
                                                                                                        • Is Zoho Marketing Plus part of Zoho One?

                                                                                                          Hi, Is the new fancy Zoho Marketing Plus part of the Zoho One package? Is there any benefit in using this rather than the standalone products? Many thanks Jon
                                                                                                        • Is it possible to Bulk Update 'Product Name' in Zoho Desk?

                                                                                                          Is it possible to Bulk Update 'Product Name' in Zoho Desk? I cannot see that option now. Kindly help how we can do it.
                                                                                                        • Trigger action after workflow

                                                                                                          I would like to trigger a deluge function after the approval workflow is complete. Is this possible? The objective is to take the approved document and move it over to Zoho Contracts to send out to our customer for review and signature. The reason we
                                                                                                        • Change visable Subform fields

                                                                                                          I have a form with 4 subforms in it. I added another field to each of the subforms in my main form. Now, how do I update the subforms to show the new fields that I added?
                                                                                                        • Announcing Agentic AI - Ask Zia!

                                                                                                          We are delighted to roll out the new agentic AI capabilities in Ask Zia, where every stage of the BI workflow is assisted by AI. With a human-in-the-loop approach, Ask Zia ensures that you’re in command of the decision, while AI handles the complexity.
                                                                                                        • Integrate Bunq with ZOHO Bookes

                                                                                                          We are new users of ZOHO Books, and our bank (BUNQ, in the Netherlands) isn't listed on the bank integrations. Is there a way to handle this?
                                                                                                        • Trial Extenstion/ 2nd Go!

                                                                                                          Hi, Recently trialed FSM bit didnt get a chance to try out the most recent features is it possible to get another trial to try the new features and see if I can make it work for me?
                                                                                                        • Whatsapp BOT with CRM

                                                                                                          Hello, how do you use Whatsapp integrations in zoho CRM?
                                                                                                        • Weekly Tips : Take Control of Your Sent Emails using Outbox Delay

                                                                                                          Ever clicked “Send” on an email, then instantly realized you forgot something—like a file, an attachment, or even made a small typo? It happens more often than you'd think. Wouldn’t it be helpful if your email waited a little before actually going out?
                                                                                                        • Next Page