Introducing Zoho's own SMS gateway

Introducing Zoho's own SMS gateway


We're thrilled to announce the launch of our own SMS gateway feature within Zoho Marketing Automation! This new feature enables seamless SMS campaign management alongside your email marketing initiatives, providing a more integrated and efficient way to reach your audience.

Our SMS gateway currently supports Canada, India, and the US. For other countries, we continue to offer integrations with third-party services to ensure you can still run successful SMS campaigns globally.

In addition to this exciting development, we've implemented several enhancements to optimize your overall user experience.

Our latest updates aim to broaden the scope of our product and cater to businesses invested in both email and SMS marketing strategies. Here's how Zoho Marketing Automation is evolving to meet your needs.

What is an SMS gateway? 

An SMS gateway essentially acts as a bridge between your marketing platform and mobile networks. When you send an SMS campaign through a platform with its own gateway, messages travel directly from the platform to the recipient's phone without the involvement of a third party.

Here's why it matters:

  • Manage all your marketing effortsincluding SMS campaignsfrom a single platform to eliminate the need to juggle multiple tools or logins.

  • Improve your user experience by making it easier to create, track, and analyze the effectiveness of your SMS campaigns.

Power your SMS marketing with Zoho Marketing Automation

Zoho Marketing Automation enables its users to manage multiple channels, including email, SMS, and WhatsApp, all within a single platform. With SMS marketing, users can easily tailor their campaigns, deliver them at optimal times, and track their performance.

Here's a quick walkthrough of the features we offer:

Targeted SMS marketing: Organize your contacts into segments and send them hyper-personalized SMS campaigns.



Personalization: Leverage merge tags to design personalized SMS campaigns that build brand trust, enhanced with emojis for humor and links for a dynamic, interactive experience.



Deliver at the optimal time: Schedule messages to your audience and reach them at the right time to maximize the engagement of your SMS campaigns.



Diverse campaigns: Send appointment notes, event reminders, product launches, flash sale notifications effortlessly, and much more.



Automation: Instantly send SMS messages to leads based on their real-time actions and engage in hyper-sensitive promotions.



These updates underscore our commitment to providing a seamless and integrated marketing automation experience to empower businesses to engage their audiences effectively across multiple channels.

Contact numbers will be mapped to the mobile number field

Your contacts' numbers are crucial for running successful SMS campaigns. To ensure there's a single dedicated place to store and retrieve contact numbers, we've set the mobile number as the default field. This means users don't have to select a phone number during the SMS creation process.

Before: Multiple marketers import contact numbers into Zoho Marketing Automation, each using a different custom field without a standard field name. During every SMS creation process, they have to select each phone number manually.

Now: With the default mobile number field, all marketers store contact numbers in a single default field, making it much easier to identify and retrieve contact numbers.

Also, Zoho Marketing Automation ensures that email recipients have complete control over accepting or rejecting email campaigns through the unsubscribe option.

We’ve implemented similar best practices in the SMS campaign process with the introduction of an unsubscribe option for SMS messages. With this, contacts can easily opt out of receiving SMS communications. By adding an unsubscribe link to SMS campaigns, marketers can identify contacts who are not interested in their campaigns and send targeted messages only to those who are interested.

What's new with this gateway?

At Zoho, we're committed to upholding data integrity and complying with all regulations. To solidify this commitment, we adhere to 10DLC standards in the US and Canada and DLT standards in India when introducing our own SMS gateway. This enhances Zoho Marketing Automation by improving your marketing campaigns, maintaining a good reputation with your contacts, and strengthening customer engagement.

This system ensures businesses sending mass SMS messages use approved long codes, improves deliverability rates, and ensures your messages reach your intended audience.

Benefits of 10DLC registration

  • Registered long codes are less likely to be blocked by carriers.

  • Sending messages from verified numbers builds trust with customers.

  • 10DLC ensures users adhere to best practices for SMS marketing.

 

Top benefits of switching to Zoho's own SMS gateway

  • Instantly setup campaigns without any additional integration.

  • Superfast delivery.

  • Automate SMS communications using journeys with real-time action based triggers.

  • Cost-effective messaging

  • Detailed reporting with campaign metrics and credit-to-cost analysis

  • Supports latest compliance - 10 DLC and DLT


SMS pricing will be an add-on pricing model and will be available on all the subscription plans. You can see the detailed pricing over here.

Level up your marketing!


    Access your files securely from anywhere











                            Zoho Developer Community





                                                  • Desk Community Learning Series


                                                  • Digest


                                                  • Functions


                                                  • Meetups


                                                  • Kbase


                                                  • Resources


                                                  • Glossary


                                                  • Desk Marketplace


                                                  • MVP Corner


                                                  • Word of the Day


                                                  • Ask the Experts



                                                            • Sticky Posts

                                                            • How to Add Users to your Organization in ZohoMail?

                                                              A better clarity so you can create other users to start using Zoho Mail. You can directly Add Users from the Control Panel to your Organization. You can invite users with the existing email address. If the person (user) already uses ZohoCRM, then you can import users from Zoho CRM. You can also import them using a .csv file. (if you are planning to add them in Bulk)  In this topic, We will be discussing on how to Add and Invite users only.  The Import options are self explanatory. ____________________________________________________________________________________________________________


                                                            Manage your brands on social media



                                                                  Zoho TeamInbox Resources



                                                                      Zoho CRM Plus Resources

                                                                        Zoho Books Resources


                                                                          Zoho Subscriptions Resources

                                                                            Zoho Projects Resources


                                                                              Zoho Sprints Resources


                                                                                Qntrl Resources


                                                                                  Zoho Creator Resources



                                                                                      Zoho CRM Resources

                                                                                      • CRM Community Learning Series

                                                                                        CRM Community Learning Series


                                                                                      • Kaizen

                                                                                        Kaizen

                                                                                      • Functions

                                                                                        Functions

                                                                                      • Meetups

                                                                                        Meetups

                                                                                      • Kbase

                                                                                        Kbase

                                                                                      • Resources

                                                                                        Resources

                                                                                      • Digest

                                                                                        Digest

                                                                                      • CRM Marketplace

                                                                                        CRM Marketplace

                                                                                      • MVP Corner

                                                                                        MVP Corner







                                                                                          Design. Discuss. Deliver.

                                                                                          Create visually engaging stories with Zoho Show.

                                                                                          Get Started Now


                                                                                            Zoho Show Resources


                                                                                              Zoho Writer Writer

                                                                                              Get Started. Write Away!

                                                                                              Writer is a powerful online word processor, designed for collaborative work.

                                                                                                Zoho CRM コンテンツ




                                                                                                  Nederlandse Hulpbronnen


                                                                                                      ご検討中の方




                                                                                                            • Recent Topics

                                                                                                            • Delete my store of Zoho commerce

                                                                                                              Hi Team, I want to delete my stores of commerce. Please help me asap. Looking for the positive response soon. Thanks Shubham Chauhan Mob: +91-9761872650
                                                                                                            • Delete Inactive Zoho Accounts - Access Cleanup_User Id: 60001640923

                                                                                                              As part of our Zoho access hygiene, we’ve reviewed and deactivated several inactive user accounts. These accounts have not been used in the past year and are no longer tied to active operations. All access rights have been revoked, and records retained
                                                                                                            • Microsoft Teams now available as an online meeting provider

                                                                                                              Hello everyone, We're pleased to announce that Zoho CRM now supports Microsoft Teams as an online meeting provider—alongside the other providers already available. Admins can enable Microsoft Teams directly from the Preferences tab under the Meetings
                                                                                                            • Add Image Upload Field to Zoho Bookings Registration Form

                                                                                                              Hi, We would like to request the addition of an image upload field to the Zoho Bookings registration form. Currently, Zoho Bookings only supports text-based fields (e.g., Single Line, Multi-Line, Email, Checkbox, Dropdown, Radio Button, and Date), but
                                                                                                            • Cant recieve mails

                                                                                                              I’m having an issue with my external IMAP account not fetching any emails into Zoho Mail, even though the connection test says “Success”. I can send, if someone sends an email to me. my original directory (home.pl host) recieves it in their portal but
                                                                                                            • No feedback from Zoho Books regarding Yodlee feeds for Investec

                                                                                                              I reported on 6 Feb 2025 that the Bank Feeds for Investec bank via Yodlee are not working. To date there has been no resolution. You are charging us for a suite of products where the functionality does not work. Please advise how you will refund me for
                                                                                                            • Inappropriate Removal of Features

                                                                                                              It's the first with any software where I am experiencing that an existing customer has some of his exiting features removed. Moreover, new Zoho One users are paying less than us. Is this going to be Zoho's "normal behaviour". If so, it is going to be
                                                                                                            • Cliq iOS can't see shared screen

                                                                                                              Hello, I had this morning a video call with a colleague. She is using Cliq Desktop MacOS and wanted to share her screen with me. I'm on iPad. I noticed, while she shared her screen, I could only see her video, but not the shared screen... Does Cliq iOS is able to display shared screen, or is it somewhere else to be found ? Regards
                                                                                                            • Filtering report embeded in page

                                                                                                              Right now we are using a page variable to filter a report on a page. However, it being a page variable makes it reset if you go to another report/form, we want the filter to be kept the same. I tried using an application variable according to zoho you
                                                                                                            • Browser and address bar hide

                                                                                                              Hi, How i can do hide the address bar with browser headline when i am working on the sheet, because i am using (freeze panes) which i want visible for full work. For your reference here i am attached the screen shot and marked yellow lines which really
                                                                                                            • In arattai received message can't be deleted

                                                                                                              The issue has been noticed in following: arattai app (Android) arattai app (Window) arattai web While the message posted by me may be deleted, the ones received from others can't be. The item <Delete> change to <Report> when the message is a received
                                                                                                            • Export Invoices to XML file

                                                                                                              Namaste! ZOHO suite of Apps is awesome and we as Partner, would like to use and implement the app´s from the Financial suite like ZOHO Invoice, but, in Portugal, we can only use certified Invoice Software and for this reason, we need to develop/customize on top of ZOHO Invoice to create an XML file with specific information and after this, go to the government and certified the software. As soon as we have for example, ZOHO CRM integrated with ZOHO Invoice up and running, our business opportunities
                                                                                                            • Add "Reset MFA" Option for Zoho Creator Client Portal Users

                                                                                                              Hello Zoho Creator Team, We hope you are doing well. We would like to request an important enhancement related to Multi-Factor Authentication (MFA) for client portal users in Zoho Creator. Currently, Creator allows us to enforce MFA for portal users,
                                                                                                            • Zia summarizes your IM bot chats in real time

                                                                                                              Hello everyone! Let's say you’re an agent taking over a chat where a customer was booking a flight through a bot on WhatsApp. They've already shared key details, like their destination, travel date, and number of passengers. You need to understand the
                                                                                                            • Megamenu

                                                                                                              Finally! Megamenu's are now available in Zoho-Sites, after waiting for it and requesting it for years! BUT ... why am I asked to upgrade in order to use a megamenu? First: Zoho promised to always provide premium versions and options for all included Zoho-applications
                                                                                                            • Zoho Projects - Q3 Updates | 2025

                                                                                                              Zoho Projects - Q3 Updates | 2025 Hello Users, The final quarter of the year 2025 has begun, and we at Zoho Projects are all set with a plan. New targets to achieve and new milestones to reach, influenced by the lasting imprint of the past quarter. 2025's
                                                                                                            • Cancel and refund

                                                                                                              Hi, Yesterday I paid for the Zoho email subscription. Within a few minutes, I realized that the subscription counts one email ID as one user. To make another email ID for the same domain name, I'd have to pay for another user. I emailed right away to
                                                                                                            • One Contact with Multiple Accounts with Portal enabled

                                                                                                              I have a contact that manages different accounts, so he needs to see the invoices of all the companies he manage in Portal but I found it not possible.. any idea? I tried to set different customers with the same email contact with the portal enabled and
                                                                                                            • Kaizen# 209 - Answering Your Questions | All About Client Script

                                                                                                              Hello everyone! Welcome back to another exciting Kaizen post! Thanks for all your feedback and questions. In this post, let's see the answers to your questions related to Client Script. We took the time to discuss with our development team, carefully
                                                                                                            • Unable to copy into a new document

                                                                                                              Whe I create a new Writer doc and attemp to copy and past I get this message. The only way to copy into a document is I duplicate an existing document, erase the text and save it under a different name and then paste the information. Not ideal. Can you
                                                                                                            • To Do: shareable task links without login

                                                                                                              Hi! I’m using Zoho Mail and ToDo in my daily work, and I’ve run into one limitation that’s a real blocker for me. Right now, to share tasks with managers or directors, they need to have a Zoho account and be added to a group. In practice, many of them
                                                                                                            • Ability to turn off "Would you like this amount to be reflected in the Payment field?" message

                                                                                                              Team, Is there any way to turn off the message" Would you like this amount to be reflected in the Payment field?" when I make a payment? This is so annoying. This happens EVERY TIME I put an amount in the Payment Made field.
                                                                                                            • Two currencies

                                                                                                              More and more I am finding that internattional payments' fees are unpredictable. I would like, on my invoices that are in a foreign currency (eg. USD$ or EUR€) for there to be a GBP£ TOTAL display alongside the invoice's currency total. This would make
                                                                                                            • Massive spam pretending to come from our address – is this a Zoho security issue?

                                                                                                              Hi, We’ve been receiving more and more suspicious emails lately — many of them clearly look like scams. But yesterday, we got an email that appeared to be sent from our own address, which was very concerning. We're starting to wonder if this might be
                                                                                                            • Unlock agreement intelligence with Zoho Sign's latest AI updates

                                                                                                              Hello! If you've been struggling with long, complex agreements and spending way too much time on them, here's exactly what you'll want to hear: Zoho Sign now integrates with OpenAI's ChatGPT to make agreement management smarter and simpler. Acting like
                                                                                                            • Currency abbreviations

                                                                                                              Hello, Im stuck, and need help. I need the currency fields for example, opportunity value, or total revenue, to be abbreviated, lets say for 1,000 - 1K, 1,000,000 - 1M, and so on, how should I do this?
                                                                                                            • Embed Sign Document

                                                                                                              Has anyone tried embedding a document in a webpage? I'm building a webpage (using PowerPage) and I'm trying to embed it using an iframe then I got this error: Refused to display 'https://sign.zoho.com/' in a frame because it set 'X-Frame-Options' to
                                                                                                            • Zeptomail API error 500 internal server error

                                                                                                              Hi Everyone, getting this eror continuously! Can anyone please guide around the same! Zeptomail API error 500 internal server error Best Regards
                                                                                                            • We’re transitioning from Zoho ShowTime to TrainerCentral

                                                                                                              Hello everyone, Zoho ShowTime was originally built as a training platform to serve training agencies, HR teams, and individual trainers. As the platform grew, we realized that more creators and businesses could benefit from its capabilities. That’s why
                                                                                                            • Emails Are Not Being Delivered to My Inbox

                                                                                                              Hello Zoho Support Team, I am experiencing an issue with my Zoho Mail account. The most important problem is that emails are not being delivered to my inbox. Details: My Zoho Mail address: info@coreforcelife.com What happens: I am not receiving any incoming
                                                                                                            • Upload my theme.

                                                                                                              Hello. I would like to upload my own theme, this one: https://themeforest.net/item/panagea-travel-and-tours-listings-template/21957086 Is it compatible and where I upload it? If not I will hire a developer, what do I have to ask when I search for one?
                                                                                                            • Radar In Focus: Track customer support metrics using Radar's static reports

                                                                                                              Hello everyone, Welcome back to the Radar In Focus series, where we explore how Radar features can add value to your business. In this episode, we're looking at Radar static reports. The help desk is filled with vast amounts of data that can be analyzed
                                                                                                            • Help with Filtering Records, HTML Pages, and Automatic File Uploads in Zoho Creator

                                                                                                              Hi Zoho Creator Community, I’m building a Zoho Creator application and need guidance on a few features I’ve been struggling with. I want to implement them safely and efficiently, and I’d appreciate any examples, tips, or best practices. I want users to
                                                                                                            • Issue with Trident exe file

                                                                                                              Hello Team, Exe Setup file It's showing harmful for user pc please check and do needful. this message for developer team. Thanks Bhargav Purohit
                                                                                                            • Mail ToDo & Tasks Webhooks

                                                                                                              Our company uses Zoho ToDo inside Mail to manage our tasks. When I create a task and assign it to a team member it does not notify them unless I add a reminder via mail. I'm trying to create a webhook for when a task is created to send a cliq message
                                                                                                            • Allocating inventory to specific SO's

                                                                                                              Is there a way that allocate inventory to a specific sales order? For example, let's say we have 90 items in stock. Customer 1 orders 100 items. This allocates all 90 items to their order, and they have a back order for the remaining 10 items which could
                                                                                                            • Improved UI for a Seamless User Experience - Calls, Tasks, and Meetings

                                                                                                              Hello all, We are making UI unification across CRM so that the UI experience is seamless across the product. As part of that effort, we have made changes to the details page of activity-based module records—Meetings, Calls, and Tasks. Let's look at these
                                                                                                            • Where can I find rejected inbound mails and their reason for rejection

                                                                                                              Hi, I was recently made aware by a mailing list which I am subscribed to (ffmpeg-devel@ffmpeg.org) that my Zoho mail Mail account is rejecting some emails. If I look under Admin Panel > Security & Compliance > Quarantine > Incoming, the list there is
                                                                                                            • Refund

                                                                                                              Hi There, Please refund me asap possible, because of no support given. Thank you
                                                                                                            • Empowered Custom Views: Cross-Module Criteria Now Supported in Zoho CRM

                                                                                                              Hello everyone, We’re excited to introduce cross-module criteria support in custom views! Custom views provide personalized perspectives on your data and that you can save for future use. You can share these views with all users or specific individuals
                                                                                                            • Next Page