Inventory Units: Alternate Units of Measure

Inventory Units: Alternate Units of Measure

We currently have products which are billed by the vendor in 1 certain unit of measure, but for ease of selling to the customer, we sell them in an alternate unit of measure.

For examples, we need products to be setup so that 1 roll is 100 SqFt:
We buy from vendor at $1 per SqFt which is the master unit.
The product is saleable per roll, equal to 100 SqFt.  When writing a quote or sales order, 1 roll = $100.

Does ZoHo have the ability to do this conversion??