Is this CRM useful for small B2C companies

Is this CRM useful for small B2C companies

I just registered a free account and started exploring the CRM. But while looking at lead formats and products, it seems to lean heavily towards B2B companies. Should I take the time to customise the fields or look for another CRM that is B2C oriented? Will be grateful for your suggestions. Thanks. 

p.s My main requirement is tracking phone and email leads with reminders and sales cycle reports to better sales. As simple as that.