Is this set up to do B to C, looks like it's only for B to B...Help!

Is this set up to do B to C, looks like it's only for B to B...Help!

Hello All,

My company does B to C and it looks like this CRM is set up to do B to B. For example, I would like to migrate my leads from leads to clients however this system seems to require an "account". Because I don't do business with companies, I feel this step isn't necessary. How would I go about migrating clients from lead status to a client management system??