Kaizen #90 - CRM Variables and APIs

Kaizen #90 - CRM Variables and APIs

Hello everyone!
Welcome back to another post in the Kaizen series!

This week, we will discuss what are CRM Variables and variable groups, how to create, update, and delete them through an API and the UI, and a simple example in Deluge of using a CRM variable in a function. 

Let's get started!

What are CRM Variables?

Often, we have the need to reuse certain data in CRM at various places. Instead of creating separate fields to hold such values in every module, we can create an org-level field and use the same value across the CRM system. This field is called a CRM Variable. 
These variables can be of any of the following data types:
  • Decimal
  • Single line
  • Multi line
  • Integer
  • Long integer
  • Percent
  • Currency
  • Date
  • DateTime
  • Email
  • Phone 
  • URL
  • Checkbox

Where can you use CRM Variables?

You can use CRM variables in mail merge templates, email templates, functions, workflows, buttons etc,.

What are Variable Groups?

When you have multiple variables, you can group them together for easy accessibility. For example, it makes sense to group all the authentication variables such as access token, refresh token etc., under a group called "Auth parameters".

How can you create a CRM Variable?

You can create CRM Variables from the UI or through the CRM API.

1. From the UI

  1. Go to Setup > Developer Space > Zoho CRM Variables > Create New Variable.
  2. In the Create Zoho CRM Variable pop up, enter the following details:
    a. The name of the variable in the Variable Name field.
    b. The API name of the variable in the API name field.
    c. A brief description of the variable in the Description field.
    d. The data type of the variable from the Variable Type drop-down.
    e. The group that the variable must belong to in the Grouped Under drop-down.
  3. Click Save.


2. Creating a variable through an API

Request URL: {api-domain}/crm/{version}/settings/variables
Request method: POST
Scope: ZohoCRM.settings.variables.ALL or ZohoCRM.settings.variables.CREATE

Input JSON keys

{
    "variables": [
       {
            "name": "Company Address",
            "api_name": "Company_Address",
            "variable_group": {
                "api_name": "General",
                "id": "3652397000004992001"
            },
            "type": "textarea",
            "value": "#24, Austin, TX",
            "description": "The address of the company when the state is Texas"
        }
    ]
}
where,
Key name and data type
Description
name
string, mandatory
The name of the variable.
api_name
string, mandatory
The API name you want to set for the variable.
variable_group
JSON object, mandatory
The API name and the ID of the variable group you want to group your variable under. If you do not have a variable group, you can only group it under "General". Use the Get Variable Groups API to get the ID and name of the variable group.
type
string, mandatory
The data type of the variable. The possible values are integer, text(for single line), percent, decimal, currency, date, datetime, email, phone, url, checkbox(for Boolean), textarea(for multi-line), and long.
value
string, mandatory
The value of the variable.
description
string, optional
A short description of the variable.

Sample Response


How can you update a CRM variable?

1. From the UI

  1. Go to Setup > Developer Space > Zoho CRM Variables.
  2. Hover over the variable you want to edit. 
  3. Click the "Edit" icon on the left-corner of the variable.
  4. In the Edit Zoho CRM Variable pop up, update the relevant details.

  5. Click Save.
Note
You cannot edit the Variable Type and Grouped Under fields.

2. Through an API

Request URL: {api-domain}/crm/{version}/settings/variables (or)
{api-domain}/crm/{version}/settings/variables/{variable_API_name or Variable_ID}
Request method: PUT
Scope: ZohoCRM.settings.variables.ALL or ZohoCRM.settings.variables.UPDATE

Input JSON keys
Note that besides "id", all the keys are optional based on what details you want to update.
{
    "variables": [
       { 
"id":"3652397000012482002";
            "name": "Company_Address",
            "api_name": "Company_Address",
            "value": "#24, Austin, TX",
            "description": "The address of the company when the state is Texas"
        }
    ]
}

where,
Key name and data type
Description
id
string, mandatory
The ID of the variable you want to update. You can get this ID from the Get Variables API.
name
string
The name of the variable.
api_name
string
The API name you want to set for the variable.
value
string
The value of the variable.
description
string
A short description of the variable.

Sample Response

How can you delete a CRM variable?

1. From the UI

  1. Go to Setup > Developer Space > Zoho CRM Variables.
  2. Hover over the variable you want to delete. 
  3. Click the "Delete" icon on the left-corner of the variable.

  4. Click Delete in the pop up that asks for confirmation.

2. Through an API

Request URL: {api-domain}/crm/{version}/settings/variables/{variable_id} (or) 
                       {api-domain}/crm/{version}/settings/variables?ids=id1,id2..
Request method: DELETE
Scope: ZohoCRM.settings.variables.ALL or ZohoCRM.settings.variables.DELETE

Sample Response


Use cases

Here are a few use cases where you can use CRM Variables.

  • Consider that you have integrated with RazorPay and want to send payment links to deals that you have won. Here, you can store the payment link in a variable and use it in the function that sends the link to the deal through an email.
  • You can improvise the above function, and have a condition that checks whether the payment link is valid or has expired. If it is invalid or expired, you can send an alternate payment link that is stored in another CRM variable.
  • Consider you have scheduled a function to run everyday. Now, you want to run this function except on Saturday and Sunday of a particular month. In this case, you can hard-code the Saturday and Sunday in CRM variables of the DateTime type, and check this while running your function. You case would be "if datetime =={CRM variable}, stop execution".
  • Another classic example of using CRM Variables would be in the banking sector. Consider that you have multiple modules that deal with the rate of interest. This rate will differ based on the tenure, the type of loan, the age of a person etc, and used at multiple places across the org. Here, you can set up variables for the different rates of interests and use them in various places. The best part is, when the rate of interest changes, you have to just change it at one place - CRM Variable. 

Let us see this example in detail.

I have a module called Loans. For home loans, the rate of interest is 10% for all, irrespective of the tenure. 
So, I have created a CRM variable called Interest, whose data type is decimal, and has the value 10.

In the Loans module, I have the following fields:
  • Customer Name(single line) to represent the name of the customer who has opted for the loan.
  • Principal(decimal) to represent the principal they have borrowed.
  • Tenure(number) that depicts the number of years they will repay the loan in.
  • EMI(decimal) to represent the monthly installment.
  • Total(decimal) to represent the total amount they will repay including the interest.
I have a function that calculates the EMI and the Total. Here is the code.

// In this function, we are getting principal, tenure and record id from the record and Interest from CRM Variables. 
//Calculate Total 
Total = Principal + Principal * Interest / 100 * Tenure;
info Total;
//Calculate EMI 
EMI = Total / (Tenure * 12);
info EMI;
//Variable with MAP type to hold the fields and values
record_info = {"EMI":EMI,"Total":Total};
info record_info;
info zoho.crm.getRecordById("Loans",record_id);
//Updating the record
zoho.crm.updateRecord("Loans",record_id,record_info);

The following image shows the function argument mapping.


I have now set up a workflow that is triggered upon record creation. This workflow has the Calculate EMI function associated to it as shown in the following image.


As you can see, in Argument Mapping, I have chosen the CRM variable Interest.

Here is a demo of how the workflow is triggered and function execution.


As you can see, based on the value in the CRM variable, the Total and EMI is calculated through the function triggered by the workflow upon record creation.

We hope you liked this post. We will see you next week with another interesting topic.

Please let us know if you have any questions in the comment section or write to us at support@zohocrm.com.

Cheers!

    Access your files securely from anywhere

        All-in-one knowledge management and training platform for your employees and customers.






                              Zoho Developer Community




                                                    • Desk Community Learning Series


                                                    • Digest


                                                    • Functions


                                                    • Meetups


                                                    • Kbase


                                                    • Resources


                                                    • Glossary


                                                    • Desk Marketplace


                                                    • MVP Corner


                                                    • Word of the Day


                                                    • Ask the Experts



                                                              • Sticky Posts

                                                              • Kaizen #198: Using Client Script for Custom Validation in Blueprint

                                                                Nearing 200th Kaizen Post – 1 More to the Big Two-Oh-Oh! Do you have any questions, suggestions, or topics you would like us to cover in future posts? Your insights and suggestions help us shape future content and make this series better for everyone.
                                                              • Kaizen #226: Using ZRC in Client Script

                                                                Hello everyone! Welcome to another week of Kaizen. In today's post, lets see what is ZRC (Zoho Request Client) and how we can use ZRC methods in Client Script to get inputs from a Salesperson and update the Lead status with a single button click. In this
                                                              • Kaizen #222 - Client Script Support for Notes Related List

                                                                Hello everyone! Welcome to another week of Kaizen. The final Kaizen post of the year 2025 is here! With the new Client Script support for the Notes Related List, you can validate, enrich, and manage notes across modules. In this post, we’ll explore how
                                                              • Kaizen #217 - Actions APIs : Tasks

                                                                Welcome to another week of Kaizen! In last week's post we discussed Email Notifications APIs which act as the link between your Workflow automations and you. We have discussed how Zylker Cloud Services uses Email Notifications API in their custom dashboard.
                                                              • Kaizen #216 - Actions APIs : Email Notifications

                                                                Welcome to another week of Kaizen! For the last three weeks, we have been discussing Zylker's workflows. We successfully updated a dormant workflow, built a new one from the ground up and more. But our work is not finished—these automated processes are


                                                              Manage your brands on social media



                                                                    Zoho TeamInbox Resources



                                                                        Zoho CRM Plus Resources

                                                                          Zoho Books Resources


                                                                            Zoho Subscriptions Resources

                                                                              Zoho Projects Resources


                                                                                Zoho Sprints Resources


                                                                                  Qntrl Resources


                                                                                    Zoho Creator Resources



                                                                                        Zoho CRM Resources

                                                                                        • CRM Community Learning Series

                                                                                          CRM Community Learning Series


                                                                                        • Kaizen

                                                                                          Kaizen

                                                                                        • Functions

                                                                                          Functions

                                                                                        • Meetups

                                                                                          Meetups

                                                                                        • Kbase

                                                                                          Kbase

                                                                                        • Resources

                                                                                          Resources

                                                                                        • Digest

                                                                                          Digest

                                                                                        • CRM Marketplace

                                                                                          CRM Marketplace

                                                                                        • MVP Corner

                                                                                          MVP Corner







                                                                                            Design. Discuss. Deliver.

                                                                                            Create visually engaging stories with Zoho Show.

                                                                                            Get Started Now


                                                                                              Zoho Show Resources

                                                                                                Zoho Writer

                                                                                                Get Started. Write Away!

                                                                                                Writer is a powerful online word processor, designed for collaborative work.

                                                                                                  Zoho CRM コンテンツ




                                                                                                    Nederlandse Hulpbronnen


                                                                                                        ご検討中の方




                                                                                                                • Recent Topics

                                                                                                                • Push Forms to CRM

                                                                                                                  Hello, I created a Form but forgot to integrate to CRM before many of the Forms were filled out. Is it possible to push those entries to CRM or should I just export a CSV then upload to CRM?
                                                                                                                • How to let club members update their own profile data

                                                                                                                  Our club has about 200 members. We keep names, addresses, phones, emails, payment records, etc. for each, recently migrated to Creator. Once a year I send email to each member to confirm or correct their info on file with us, as well as ask for payment
                                                                                                                • Better use of contacts

                                                                                                                  Zoho inventory has the ability to add multiple contacts to customers. However Zoho inventory doesn't currently provide a way to link a contact to objects like sales orders. This means that while you can tell what company has placed a sales order you can't
                                                                                                                • Layout Adjustment.

                                                                                                                  Hello Latha, Hope you are doing well. I wanted to check with you about adjusting the layout columns in the Service Report from the backend, as currently there is no capability for us to customize the layout from our end. Below is the output that I am
                                                                                                                • Invoice emails repeatedly "Bounced back" from perfectly good email address of clients.

                                                                                                                  Hi For a couple of months now I am getting tens of invoice email invoices "bounced back" from perfectly sound email addresses when they are sent via Zoho Books. (see attached or an example) (the common theme seems to be that the emails are going to either
                                                                                                                • Newby Questions - Vendors, Customers, and Income vs. Other Income Clarifications

                                                                                                                  Q1. For Deposits, there does not seem to be an option for "Income". "Other Income" is an option however. What is the process to add the option to assign a deposit to type "Income"? Q2. In many cases Vendors and Customer are the same. Vendors may purchase
                                                                                                                • yodlee bank fees

                                                                                                                  My bank feeds have been pretty much error-free until this recent Yodlee update.  I have configured it as per the information however nothing comes through. It says that bank feeds have been refreshed as of 30th June, 2022. It is the end of the financial
                                                                                                                • Deleting, Adding and Changing a Zoho Books Entry

                                                                                                                  Zoho Books Community & Support, If a bulk upload of entries were added to an account, what is the process to: - Delete an entry - Change the amount of an entry - Is there a means to manually add an entry other than upload?
                                                                                                                • Create Item group from a composite Item

                                                                                                                  I have applied my mind for hours but cannot figure this out. Can you have a composite item in an item group?. E.g. We bundle different color and size SKU's together as composite items. Also Using composite items as Bill of Materials. We want to create
                                                                                                                • Amazon.in FBA multiple warehouse integration with Zoho Inventory

                                                                                                                  My organisation subscribed to Zoho One looking at the opportunity to integrate Amazon.in with Inventory. But during the configuration, we understood the integration has severe limitations when it involves multiple warehouses in the same Organisation.
                                                                                                                • Feature Request - Make Available "Alias Name" Field In Item List View

                                                                                                                  Hi Zoho Inventory Team, I have noticed that the "Alias Name" field does not appear on the list of selectable columns in the Customise Columns feature in the Items module. This would be very useful to see for businesses who are using the Alias Name field
                                                                                                                • Feature Request - Option To Hide Default System Fields on Items

                                                                                                                  Hi Zoho Inventory Team, As far as I know it is not possible to hid some of the defult system fields on Items, such as UPC, MPN, EAN, ISBN. A good use case is that in many cases ISBN is not relevant and it would be an improved user experience if we could
                                                                                                                • OpenAPI Specs are just plain wrong

                                                                                                                  The provided yml files for generating the OpenAPI specs are absolutely riddled with errors and inconsistencies. From missing fields on the objects, to just incorrectly named resource objects. I'm having to go through and manually changing the spec to
                                                                                                                • Zoho Inventory - Composite Items - Assembly - Single Line Item Quantity of One

                                                                                                                  Hi Zoho Inventory Team, Please consider relaxing the system rules which prevent an assembly items from consisting of a single line item and outputting a quantity of 1. A client I'm currently working with sells cosmetics and offers testers of their products
                                                                                                                • Categorize Items with Item Headers

                                                                                                                  Hello customers, Did you ever want to classify items based on specific categories to help your customers understand your invoice better? With the new Item Header feature, you can easily categorize items in your invoices and estimates and give them a common title.  Item Headers are available in the Invoices, the Recurring Invoices and the Estimates module. It can be carried forward from estimates to invoices at the time of converting the estimates.  To add an item header: Go to the Estimates, Invoices
                                                                                                                • Zoho Creator Developer Console | Improved Distribution and Lifecycle Management for apps

                                                                                                                  Hello everyone, We're excited to introduce new enhancements now in the Zoho Creator Developer Console. These updates strengthen private app distribution through licensing controls and extend environment support across all installed apps, helping teams
                                                                                                                • Logged out

                                                                                                                  Hi, just been working on a sheet when a pop up box appeared telling me I'm going to be logged out in x number of seconds and if I reload I may lose any edits, or words to that effect. It did indeed log me out and I did indeed lose my last edits. Any idea
                                                                                                                • 554 5.1.1 – Mail sending blocked for the domain(s): [gmail.com]

                                                                                                                  Here's your corrected text: Hello, I hope you are doing well. I was unable to send a message and received the following error: "554 5.1.1 – Mail sending blocked for the domain(s): [gmail.com]" I tried to send and deliver an email but got this error. I
                                                                                                                • You have reached the maximum limit of bank accounts that can be connected to Zoho Books through token.

                                                                                                                  I can no longer connect to my bank account to download transactions into Zoho Books. I egt the error message: "You have reached the maximum limit of bank accounts that can be connected to Zoho Books through token. To connect more accounts, write to us
                                                                                                                • First Name in Mail

                                                                                                                  While sending a mail/message to the user, I want only the first name to be displayed—for example: “Hi John” instead of the full name using "Hi ${Name_Field}"
                                                                                                                • Can you import projects into Zoho Projects yet?

                                                                                                                  I see some very old posts asking about importing project records into Zoho Projects. But I can't find anything up to date about the topic. Has this functionality been added? Importing tasks is helpful. But we do have a project where importing projects
                                                                                                                • Connectivity issues with Google Calendar and third-party integrations

                                                                                                                  Description: We are currently experiencing a critical failure with Zoho CRM third-party connections. This issue is heavily affecting our primary workflow. Symptoms: Sync Failure: Existing Zoho CRM to Google Calendar connections have been failing for approximately
                                                                                                                • Add Reauthentication Option for Zoho Bug Tracker Integration in Zoho Desk

                                                                                                                  Hello Zoho Desk Team, We hope you're doing well. We would like to request an enhancement to the Zoho Bug Tracker integration within Zoho Desk. Current Limitation: At the moment, there is no option to reauthenticate the Zoho Bug Tracker integration in
                                                                                                                • Newby Questions

                                                                                                                  Q1. The top bar of Zoho Books has a "Search in Banking (/) " field. What is the proper use of this text box? - Searching for Amazon for example has no results but there are transactions. - Is the search case sensitive? - Are regular expressions allowed?
                                                                                                                • Transaction Rule Matching

                                                                                                                  Q1. Is there a method to have the Transaction Rules applied across multiple Bank Accounts? Q2. To match "contains" text in Transaction Rules, is a wildcard or regular expression required? Is it case sensitive? Would searching for "issue" in the following
                                                                                                                • Introducing parent-child ticketing in Zoho Desk [Early access]

                                                                                                                  Hello Zoho Desk users! We have introduced the parent-child ticketing system to help customer service teams ensure efficient resolution of issues involving multiple, related tickets. You can now combine repetitive and interconnected tickets into parent-child
                                                                                                                • Three Zoho Billing Limitations Blocking Standard Subscription Operations

                                                                                                                  After working through Zoho Billing support for over a year on these three issues without resolution, we wanted to flag them to the broader community. We are curious whether other businesses are running into the same walls. 1. Cannot Prepone (Move Earlier)
                                                                                                                • Automation #3 - Auto-sync email attachments to tickets

                                                                                                                  This is a monthly series where we pick some common use cases that have been either discussed or most asked about in our community and explain how they can be achieved using one of the automation capabilities in Zoho Desk. Most of our customers use email
                                                                                                                • Can't add a sender adress from zoho campaigns

                                                                                                                  hi, I need to change the sender address for a campaign.  When i try to add it i get a message to say 'duplicated email address found while adding your sender address'.  This is the first campaign i'm sending so I don't understand why this message is displayed? Thanks Jane 
                                                                                                                • Using a custom single line External ID form as merge fields in templates

                                                                                                                  Hey everyone, We're looking to integrate a few external systems better with our Zoho CRM, and we had hoped to use external fields for this purpose. In this case, it would mean being able to use our own inoice system's invoice numbers are a direct id compatible
                                                                                                                • Introducing Workqueue: your all-in-one view to manage daily work

                                                                                                                  Hello all, We’re excited to introduce a major productivity boost to your CRM experience: Workqueue, a dynamic, all-in-one workspace that brings every important sales activity, approval, and follow-up right to your fingertips. What is Workqueue? Sales
                                                                                                                • Zoho CRM - Feature Request - Analytics Components Group By Week Alternative Formats

                                                                                                                  On the Zoho CRM Analytics Components, please consider adding an option to allow group by week format to be changed to other formats such as Week Commencing or Week Ending dates, rather than the current Week Number. This would provide improved usability
                                                                                                                • Dashboard target enhancements

                                                                                                                  Often individuals in IT are creating dashboards for their sales team. The ability to create a single dashboard that can be used by multiple people is key. A components for a dashboard have the ability to filter by logged in user which is great. However
                                                                                                                • Zoho Campaigns - Feature Request - Re-Send Existing Email Action in Automations/Journeys

                                                                                                                  Hi Zoho Campaigns and Zoho Marketing Automation teams, I would like to suggest a feature that would make building and managing complex automations significantly easier. The Feature Introduce a “Re-Send” or “Send Existing Email” action within Automations
                                                                                                                • Can I write a check in Zoho Books with no associated bill?

                                                                                                                  This currently does not seem possible, and I have a client that desperately needs this function if I am able to convert them with Quickbooks. Thank you in advance for your reply. 
                                                                                                                • ISO 3166-2 Compliant Country and Regions

                                                                                                                  Zoho should consider implementing ISO 3166-2 standards for countries and regions in address dropdowns. It adds a lot of noise in the data when items added programmatically conform to ISO 3166-2 (e.g., TX for Texas, CA for Canada, etc.), but the few items
                                                                                                                • US State abbreviations in Address fields

                                                                                                                  In regards to all Address fields within Zoho, Is there a way to change the State field to be the 2 letter abbreviation vs the full spelled out US State name? Example: "Washington" should be WA. I am able to type in the abbreviated state, but it's not
                                                                                                                • Zoho Booking - TIN vs ATIN & ITIN

                                                                                                                  Zoho Booking Vendors allows for TAX ID values of SSN, EIN, ATIN an ITIN. There is no option for TIN. What is the method to properly add TIN to the list of taxable values for companies? For reference: Social Security Numbers (SSN) Individual Taxpayer Identification
                                                                                                                • How to see Statement Details Shown in Unclassified Transactions in All Transactions?

                                                                                                                  All, The list of Unclassified Transactions show the Statement Details and Descriptions. What is the method to see that column in the All Transactions list? -Thanks!
                                                                                                                • Zoho Books | Product updates | October 2025

                                                                                                                  Hello users, We’ve rolled out new features and enhancements in Zoho Books. From iOS 26 updates to viewing reports as charts, explore the updates designed to enhance your bookkeeping experience. Zoho Books Updates for Apple Devices At WWDC 2025, Apple
                                                                                                                • Next Page