Know customer assitance to events

Hello, I want to set a CRM based on customers and events, so I would like to have a record on customer preferences and also track customer assistance to events, in order to repeat invitation or not to similar future events...

Is that possible with Zoho CRM? How?

Have record of customer preferences like: free-time, technology, motor, travel...
Track customer assitance to events
Send invitation to events based on previous two parameters

Thank you