Knowledge base: The nitty-gritty of SEO tags

Knowledge base: The nitty-gritty of SEO tags

A well-optimized knowledge base with great SEO can benefit your company by allowing customers to find help articles and support resources using search engines. This enables customers to quickly and efficiently find the information they need without direct support, saving time and increasing customer satisfaction.



Implementing an SEO strategy for a knowledge base is about more than just making your content easily discoverable by search engines and users. It's about enhancing the overall user experience and increasing customer satisfaction. By optimizing your knowledge base, you can improve your article's visibility and attract more traffic. But it's not just about the numbers; it's about ensuring that your knowledge base is organized and structured in a way that is user-friendly and easy to navigate.

What is a search engine results page (SERP)?

Search engines, such as Google and Bing, use algorithms to match the keywords from the user's search with relevant web pages and then display the results in order of relevance (alongside ads).
 
Regarding SEO (Search Engine Optimization), a knowledge base can improve your website's visibility and ranking on search engines. A knowledge base is a centralized repository of information that answers common questions, troubleshooting guides, tutorials, and other helpful resources for your customers.

What is a brand search?

A brand search is an online search where the user types in the name of a specific brand or company into a search engine to find information about that brand. It can include searches for the brand's website, social media profiles, reviews, news articles, and other related content. For businesses, optimizing their brand search results can help increase their visibility online.

What are article crawlability and indexability?

Crawlability and indexability are the most critical factors for ensuring an article is visible and accessible to search engines. When a search engine crawls an article, it scans the site's content to determine what it's about and how relevant it is to specific search queries. If a site is not crawlable, meaning search engines cannot effectively scan it, it will not be indexed and, therefore, will not appear in search results.
 
Similarly, a site's content must be appropriately optimized for search engine crawlers so it can be indexed correctly and appear in appropriate search results. Ensuring that each article is both crawlable and indexable can help improve its visibility and search engine rankings.

What are meta tags? 

Meta tags are brief text descriptions that provide information about an article's content. They are not visible in the article but are included in its HTML code. Search engines use meta tags to determine the article's subject matter and display relevant information in search results. Common types of meta tags include the article's title, description, and keywords.

What are header tags?

Header tags are HTML elements that mark headings and subheadings (from H1 to H6) on a webpage. H tags provide a structure for the content on a page, making it easier for both humans and search engine experts to understand and navigate. Header tags also help make content visually appealing to readers by clearly marking different sections and emphasizing key points.

What are alt tags for images?

Alt tags, also known as alternative text or alt descriptions, describe the content of an image on an article. They provide a textual alternative to non-text content, making it accessible to people who are blind or visually impaired and using screen readers. Search engine crawlers also use alt tags to understand the content of an image and its relevance to a particular search query.

What makes SEO tags useful? 

Focus on the right readers 

Composing meta titles and descriptions that describe your article help attract genuinely interested readers. This helps people find the information they need about your products or services and results in a positive user experience.

Increase visibility in search engines

Crafting meta titles and descriptions for your content can help search engines comprehend your material, thereby increasing the chances of your articles ranking higher in search results when individuals use relevant search terms.

Get clicks that count

When your content appears in search results, the meta title and description are what people usually see first. It is essential to make them exciting and concise so that they accurately represent the topic of your article. This will boost the probability of people clicking on your article's help center to read the full article.

Support sharing on social media

When people share your article on social media, the meta title and description may be the only information displayed. Therefore, well-crafted descriptions can make your article more attractive and increase the likelihood of readers clicking through to your website's help center to read the full article.

Control how your content appears in search results

A well-crafted meta description is crucial as it lets you control how your content is introduced to probable readers. Without one, search engines may automatically generate a summary that may not accurately reflect the essence of your article. Writing a concise and informative meta-description that accurately summarizes your content helps convince readers to click through to your knowledge base.

Usage of relevant keywords

A knowledge base can help you target specific keywords and optimize your content accordingly. Incorporating relevant keywords naturally within your articles and guides increases the chances of your website appearing in search engine results when users search for those specific terms.

Key takeaways

Improving search engine visibility is crucial for any business wanting to attract more website traffic.
  • Use specific, relevant keywords in your content.
  • Optimize your meta tags to attract the right audience.
  • Employ header tags to structure your content.
  • Use alt tags for images to maximize accessibility.
  • Add meta titles and meta descriptions to knowledge-base articles.
These tips can help you customize your knowledge base and enable your customers to find the answers they need quickly.
 
Please watch this space for more detailed use cases of knowledge-base SEO tags,
 
Cheers,
Kavya Rao
The Zoho Desk Team


    Access your files securely from anywhere


            Zoho Developer Community




                                      Zoho Desk Resources

                                      • Desk Community Learning Series


                                      • Digest


                                      • Functions


                                      • Meetups


                                      • Kbase


                                      • Resources


                                      • Glossary


                                      • Desk Marketplace


                                      • MVP Corner


                                      • Word of the Day



                                          Zoho Marketing Automation
                                                  • Sticky Posts

                                                  • Zoho Desk Virtual Meetup: US Central, October 5 - 7, 2021

                                                    After the interactive Virtual Meetups in the other regions, we are starting with the US Central and Midwest regions from October 5 to October 7, 2021. The dates for other regions will be announced soon.  At this event, we will explore the topics which
                                                  • Register for Zoho Desk Beta Community

                                                    With the start of the year, we have decided to take a small step in making the life of our customers a little easier. We now have easy access to all our upcoming features and a faster way to request for beta access. We open betas for some of our features
                                                  • Ask the Experts 10: A 5-hour online Q&A on Zoho Desk Best Practices

                                                    Welcome to Zoho Desk's Ask the Experts session! This is a monthly discussion on our  forums; wherein a panel of experts will take on questions  specific to topics related to Zoho Desk. The panel will be available for a 5-hour period and will answer any questions posted here.   Let's begin the year learning some best practices from our experts. In this month's ATE we are opening the floor to questions on how to use Zoho Desk the best way.  If you have a business use case but not sure if Workflow is
                                                  • Share your Zoho Desk story with us!

                                                    Tell us how you use Zoho Desk for your business and inspire others with your story. Be it a simple workflow rule that helps you navigate complex processes or a macro that saves your team a lot of time; share it here and help the community learn and grow with shared knowledge. 
                                                  • Ask the Experts 7: A 5-hour online Q&A on Telephony and Call Module

                                                    Welcome to Ask the Experts session! This is a monthly discussion in forums; each session, a panel of experts will take questions on specific topics related to Zoho Desk. The panel will be available for a 5-hour period and answer any questions posted here. In this month's Ask the Experts, we will take questions on everything related to Telephony and the Call Module in Zoho Desk. We will discuss the following aspects:  Integration with different Telephony vendors Routing calls to agents Converting


                                                  Manage your brands on social media



                                                        Zoho TeamInbox Resources

                                                          Zoho DataPrep Resources



                                                            Zoho CRM Plus Resources

                                                              Zoho Books Resources


                                                                Zoho Subscriptions Resources

                                                                  Zoho Projects Resources


                                                                    Zoho Sprints Resources


                                                                      Qntrl Resources


                                                                        Zoho Creator Resources



                                                                            Zoho CRM Resources

                                                                            • CRM Community Learning Series

                                                                              CRM Community Learning Series


                                                                            • Kaizen

                                                                              Kaizen

                                                                            • Functions

                                                                              Functions

                                                                            • Meetups

                                                                              Meetups

                                                                            • Kbase

                                                                              Kbase

                                                                            • Resources

                                                                              Resources

                                                                            • Digest

                                                                              Digest

                                                                            • CRM Marketplace

                                                                              CRM Marketplace

                                                                            • MVP Corner

                                                                              MVP Corner





                                                                                Design. Discuss. Deliver.

                                                                                Create visually engaging stories with Zoho Show.

                                                                                Get Started Now


                                                                                  Zoho Show Resources


                                                                                    Zoho Writer Writer

                                                                                    Get Started. Write Away!

                                                                                    Writer is a powerful online word processor, designed for collaborative work.

                                                                                      Zoho CRM コンテンツ






                                                                                        Nederlandse Hulpbronnen


                                                                                            ご検討中の方





                                                                                                  • Recent Topics

                                                                                                  • When Email is sent, automatically have information be stored inside.

                                                                                                    Hi there, I just wanted to know if it was feasible to make it so that when i receive an email to a specific email, all of the information or contents would be filled up inside of leads. This will help me with another side of the process that im working
                                                                                                  • Shopify to Zoho Books Integration

                                                                                                    I have had to go ahead and disable my Shopify integration entirely.  When a Sales Order comes in from Shopify, it lists the shipping charge as a line item with no SKU attached to it.  As you are not able to edit a Sales Orders that comes in from a Marketplace,
                                                                                                  • Enhancing Answer Bot's Capabilities

                                                                                                    Wouldn't it be amazing if the answer bot could directly search for answers in our database, FAQs, articles, etc., without needing to display the entire article? without relying on external tools like ChatGPT This way, it could provide concise and relevant
                                                                                                  • Comment gérer un logo d'entreprise par webinaire ?

                                                                                                    J'organise une série de webinaires avec plusieurs partenaires. Je voudrais que chaque landing page présente le logo de mon entreprise et celui du partenaire avec lequel j'organise ce webinaire. Or je n'ai vu que la possibilité de définir le logo de l'entreprise.
                                                                                                  • Audit Log Export via API

                                                                                                    Hello, Based on the documentation here https://www.zoho.com/crm/developer/docs/api/v7/create-export-audit-log.html I need to specify the scope ZohoCRM.settings.audit_logs.CREATE to create a log export. I've created a Self Client app but when I specify
                                                                                                  • Create custom rollup summary fields in Zoho CRM

                                                                                                    Hello everyone, In Zoho CRM, rollup summary fields have been essential tools for summarizing data across related records and enabling users to gain quick insights without having to jump across modules. Previously, only predefined summary functions were
                                                                                                  • Useful enhancements to Mail Merge in Zoho CRM

                                                                                                    Dear Customers, We hope you're well! We're here with a set of highly anticipated enhancements to the Mail Merge feature in Zoho CRM. Let's go! Mail Merge in Zoho CRM integrates with Zoho Writer to simplify the process of customizing and sharing documents
                                                                                                  • Prevent carriage returns / line breaks in multi line fields

                                                                                                    I'm trying to connect Zoho Sheets with Zoho Creator however because some people are using carriage returns in multi-line fields the rows are not being created correctly : The values in A4 and A6 are part of a multi line field that looks to have been split
                                                                                                  • Function went from fine to nonfunctioning without change

                                                                                                    url = "https://www.zohoapis.com/crm/v7/Accounts/" + id + "/Attachments/" + attach_id; file_engage = invokeurl [ url :url type :GET connection:"zoho_attachments" ]; The attach id is grabbed from a file upload field account = zoho.crm.getRecordById("Accounts",id);
                                                                                                  • How to get NSE/BSE Stock Prices in Zoho sheets?

                                                                                                    I've been looking for a function that provides me with the NSE/BSE listed stocks price in Zoho Sheets like GOOGLEFINANCE in Google sheets, but I found none. Please help if there is any way to het stock prices?
                                                                                                  • Setting Up Direct Mail Campaigns

                                                                                                    If I need to set up a 5 step direct mail campaign is that possible? Basically every week I upload names from a CSV to Zoho and then would need to mail them every 45 days for about 6 months. I would want to be able to take names off the list when they say their house is sold or that they don't want to be contacted. I don't necessarily need to have it integrated with click2mail or anything but would at least need to be able to export the file in a CSV/excel for each mailing.  Does anyone know if that's
                                                                                                  • Add and Remove Agents from Departments and Groups in Zoho One

                                                                                                    Hi Zoho Flow Team, We hope you're doing well. Currently, Zoho Flow provides an action to add an agent to a group in zoho one, but there is no action to remove an agent from a group or a department. Another action that we find missing is the option to
                                                                                                  • Convert a message on Cliq into a task on Zoho Connect

                                                                                                    Message actions in Cliq are a great way to transform messages in a conversation into actionable work items. In this post, we'll see how to build a custom message action that'll let you add a message as a task to board on Zoho Connect. If you haven't created
                                                                                                  • Zoho Creator HTML Snippet - Can't get list to iterate

                                                                                                    Hi! I'm trying to create an HTML Snippet on a page in Zoho Creator and would like to create an HTML table pulled from a list of time entries that I have in a form. I have successfully pulled the collection of time entries, but the code that I have built
                                                                                                  • How can I create individual records from a subform

                                                                                                    Hi, I am collecting subform data into a Lead record and I need to create individual records for each row associated to the account when it is converted. How can I do this?
                                                                                                  • Custom Extension, create a trigger button in custom module to launch the app, or any workaround

                                                                                                    Hello Have created a custom extension , publish as private, all working But I'm facing an issue For my test I create a button in accounts or Contacts module to launch the app. But how I can handle to create same button in a custom module (not created
                                                                                                  • How do I filter contacts by account parameters?

                                                                                                    Need to filter a contact view according to account parameter, eg account type. Without this filter users are overwhelmed with irrelevant contacts. Workaround is to create a custom 'Contact Type' field but this unbearable duplicity as the information already
                                                                                                  • Connecting Zoho Inventory to ShipStation

                                                                                                    we are looking for someone to help connect via API shipStation with Zoho inventory. Any ideas? Thanks. Uri
                                                                                                  • Moving contacts from one folder to different folder

                                                                                                    I set up two folders. Uploaded CSVs and build my fields according to what I needed. My boss wanted more fields and changed the categories wants different fields added and contacts in one folder moved to the other due to reclassification. How can I do
                                                                                                  • Zoho Projects Currency fields in Deluge script

                                                                                                    I have several functions I've written in Zoho Projects that take one or more currency fields as input parameters (arguments). These functions have been working just fine for months, and I made no changes to any of them. Today (Jan 21, 2025) I noticed
                                                                                                  • How do you handle existing customers/contacts?

                                                                                                    Hi, We just integrated MA 2.0 with our CRM and we chose to only import our existing customers contacts. In MA they are all "Raw leads" by default and we would like to mass update these to a stage called "already customers" but the last default stage "Sales
                                                                                                  • Quick Create popup for Lookup fields, Mailchimp related list and User lookup field!

                                                                                                    Hello everyone,   We have recently introduced some most-requested enhancements. Here are the details: Quick Create popup for Lookup fields When we create a new deal in Bigin, there is an option to create a contact/company right from the Create Deal page.
                                                                                                  • Webinar - Getting Started with Landing Page Marketing | Zoho LandingPage

                                                                                                    Ready to build your first landing page that actually converts? Landing pages are a powerful marketing tool—but only if you know how to use them correctly. In this webinar we’ll dive into everything you need to know about creating landing pages that capture
                                                                                                  • Making the Resolution Tab Mandatory

                                                                                                    Hello Everyone! This edition is here to show you how to make the Resolution mandatory when closing a ticket. The Ticket Resolution tab helps keep a record of the solution provided for the ticket query. The resolution can serve as a quick reference to
                                                                                                  • Automation #6 - Prevent Re-opening of Closed Tickets

                                                                                                    This is a monthly series where we pick some common use cases that have been either discussed or most asked about in our community and explain how they can be achieved using one of the automation capabilities in Zoho Desk. Typically when a customer submits
                                                                                                  • 🔍 How to effectively organize data in a CRM? – My approach and questions for you

                                                                                                    Dear ZOHOssians! While working on organizing data in a CRM, I decided to use the native modules: Leads, Deals, Contacts, and Accounts as a solid foundation for managing processes. However, I’m now exploring the next steps and considering various options
                                                                                                  • Gravity Forms, JSON, Webhooks and Zoho Flow

                                                                                                    I have form that I use to populate a Module in Zoho CRM. When the data is sent back from Gravity Forms, it's sent back in this format (I've cleansed the data for privacy): { 4 : "email@email.com", 5 : "+61999999999", 6 : "emai2l@email.com",
                                                                                                  • Introducing Bot Filtering for Accurate Email Campaign Analytics

                                                                                                    Dear Marketers, We're excited to announce a new feature designed to enhance the accuracy of your email campaign analytics: bot filtering. This feature helps you filter out bot-generated opens and clicks, ensuring your campaign reports reflect genuine
                                                                                                  • Report to see committed stock vs quantities on order with suppliers

                                                                                                    Hello Zoho Community, I am looking for a report in Zoho Books / Inventory that will show the committed stock from sales orders, and show what quantities of the same part are on order from purchase orders. I have found the committed stock details report,
                                                                                                  • Account

                                                                                                    I need to know how the maximum contact records available in my subscription. Also pleas advise the process to increase Contact Records. Also I need someone to contact me, I may need to add users, but need to workout a package that would fit my budge
                                                                                                  • Getter error message Number of statement execution limit exceed Line:(216)

                                                                                                    Hi, this script is giving me error message "Number of statement execution limit exceed Line:(216)". Please advise htmlpage Pay_Period_Details(PayPeriodID,AgentID,ShowPrint,start_range,end_range) displayname = "Pay Period Details" content <%{ /* Get The current Pay Period Record */ Int_Pay_Period_ID = PayPeriodID.toLong(); Current_Pay_Period_Record = Pay_Period[ID == Int_Pay_Period_ID]; Previous_Pay_Period_ID = thisapp.Application.GetPreviousPayPeriodID(Current_Pay_Period_Record.ID); /* Checking Agent
                                                                                                  • API Casing needs consistency in names

                                                                                                    The JSON for an account record looks like this: {"Name": "Name of the Account", "id": "id of the account", "Address": "address of the account" "Owner":{ "name": "Name of Owner", "id": "id of owner", } } It makes no sense that "name" is capitalized in
                                                                                                  • How Can I Easily Access and Manage My GEPCO Online Bill Using Zoho Sheets?

                                                                                                    Hello everyone, I'm looking for an efficient way to access and manage my GEPCO online bills. I've heard that Zoho Sheets can be a powerful tool for organizing and tracking bills, but I'm not sure how to set it up for this specific purpose. Does anyone
                                                                                                  • Newspaper template

                                                                                                    Is there a template that looks like a newspaper or magazine?
                                                                                                  • New in Writer: Enhanced Content Generation and Formatting features

                                                                                                    We are excited to unveil these features that can enhance your content creation and formatting experience. These additions are carefully tailored to boost your productivity and unlock your full content creation potential. Get the scoop on all the fresh
                                                                                                  • Webhook when estimate is refused is not firing

                                                                                                    Hello, I use a workflow through make that sends estimate with zoho books (I paid books and sign). -Those estimates when accepted are firing the webhook that I create in zoho sign (photo 1) -However when refused they are not firing the webhook that I created
                                                                                                  • Transfer contact to a lead.

                                                                                                    Is there a way to transfer a contact from CRM to a lead without having to re enter everything.
                                                                                                  • Form to update a CRM contact field

                                                                                                    Hello I need an help as I am going crazy. I need to create a form where there is a dropdown field with the contacts of Zoho crm (if possible filtered on the base of a field) and where other fields will be be automatically fetched with zoho crm data as
                                                                                                  • Zoho Recruit - Blueprint and ZIA

                                                                                                    If I activate the Blueprint for Jobs in Zoho Recruit, Zia disappears for matching canddiates, why is that?
                                                                                                  • Where is the customization and extendibility of zoho inventory?

                                                                                                    After delving into zoho one subscription to test out systems we need for our business, I'm really disappointed after working in Zoho Inventory. Its features and customizability are extremely lacking compared to the other tools like CRM. In our case we
                                                                                                  • Next Page