Launching AI-backed product recommendations for ecommerce stores
As Zoho Campaigns steps into its 11th year, we're taking our first step towards artificial intelligence as part of our ecommerce module. Your emails—be they regular or automated— are equipped to carry unique and targeted product recommendations based on the store interactions and purchase history of your customers.
This update is available to all the users who've integrated their Shopify, WooCommerce, or Zoho Commerce stores with Zoho Campaigns.
How does it work?
Simply drag and drop this component from the editor onto the email you're crafting.
Next, select the type of recommendation you want to use. The system automatically pulls in and displays relevant product recommendations to individual customers. Additional information about the products like tags, descriptions, categories, and more increase the relevancy of the recommendations.
Types of recommendations
We've classified the recommendations into two types:
- Basic
- Advanced
Basic
Top selling products
Promotes products with maximum purchases to the prospective buyers.
Recently added
Spotlights your store's newly added products and drive sales.
Advanced
It's important to note that you'll be able to use advanced recommendations only if your store has 10 products,100 customers, and completed 50 orders.
Similar products
This recommendation comes in handy when you want to send upsell emails. It shows your customers the products similar to the ones they've purchased. For example, the system recommends running shoes from different brands to those who purchased one from another brand.
Frequently bought together
This recommendation is suitable for both cross-sell and purchase follow-up emails.
Let's say you want to send out a cross-sell campaign to those who've purchased mobile phones. Just add this component to the email, and our system will automatically recommend products that are bought in tandem like tempered glass, covers, and more.
When it comes to automated purchase follow-up emails, the system understands and suggests products that are related and bought in tandem with the product purchased by that customer.
People who bought this also
The system understands the sensibilities of a particular customer based on their entire shopping history, compares it with the rest of them for a match in pattern, and offers relevant recommendations. This helps you send targeted cross-sell and purchase follow-up emails.
Recommendation reports
The current version allows you to track and compare the revenue generated from Zoho Campaigns (both via regular and automated emails) with your store's overall revenue.
With this update, you'll see an additional section that helps you understand the conversions via the recommendations.
Recommendation reports Final words
We hope this update helps you drive more conversions via email marketing. Give it a try and share your feedback in the comments below.
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Tip of the week 03 - Sending emails in batches
Today's marketers not only want their email marketing to be efficient, but also smart. For an email campaign, you may think you have all the essential elements for lead conversion—a big mailing list, an attractive template design, and the most-engaging message content, but after hitting the ‘send’ button, you may not get the expected conversions. Wondering why? Here’s one of the major reasons. Many marketers miss out on sending the email campaign the right way. Did you know that you should not beTip of the week 04 - Know about your recipients' 'prime open time.'
In today's market, the importance of customer behavior is astounding, with a vast amount of research and resources going into finding how customers make decisions. The process of persuading your customers to open your email and click on your call-to-action becomes easy when you understand the psychology behind their behavioral traits. Time to turn into a psychologist! Let's get to the basics—you want your emails to resonate well with your recipients. So, what's the primary thing involved here? It'sZoho Campaigns Expert Diaries on SoundCloud, Spotify, Apple Podcasts, and YouTube
Hi email champs, As email marketers, we find great lessons in each other's works—be it the subject lines that worked good, the design that was received well, or the CTA that had the maximum clicks. Email marketing encompasses a wide variety of topics spanning everything from creation and design to development and deliverability. Here's when we from the Zoho Campaigns team found the need to build an email marketing community comprising of seasoned marketers and email geeks who can help each otherEmail Deliverability Tip #3: Seal the deal with the preheader
In the last post, we learned about the subject line. Today we'll be learning about the preheader. A preheader is the short text that follows the subject line in an email. The preheader is designed to hint at what your email message is all about. A good preheader should act as a second subject line and convince your contacts to open the email. Now, let's learn the best way to craft a preheader. Your subject line and preheader should work together and accurately convey the gist of your email. KeepTip of the week 15 - Add subscription-preferences option. Drive more engagement.
If crafting content for emails, getting creatives done, and running email campaigns is your love, then unsubscribes are the heartbreakers. You can save your emails from being unsubscribed/trashed by adding a proper subscription-preferences option in your emails (works best at the time of signup). Giving subscribers the option to choose what they want to receive from you and decide how often (frequency of the emails) your emails should hit their inboxes will increase the reach of your campaigns manifolds.
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