As Zoho Campaigns steps into its 11th year, we're taking our first step towards artificial intelligence as part of our ecommerce module. Your emails—be they regular or automated— are equipped to carry unique and targeted product recommendations based on the store interactions and purchase history of your customers.

This update is available to all the users who've integrated their Shopify, WooCommerce, or Zoho Commerce stores with Zoho Campaigns.

Next, select the type of recommendation you want to use. The system automatically pulls in and displays relevant product recommendations to individual customers. Additional information about the products like tags, descriptions, categories, and more increase the relevancy of the recommendations.

We've classified the recommendations into two types:

1. Basic 
2. Advanced 

Recently added  

It's important to note that you'll be able to use advanced recommendations only if your store has 10 products,100 customers, and completed 50 orders.

Similar products  

This recommendation comes in handy when you want to send upsell emails. It shows your customers the products similar to the ones they've purchased. For example, the system recommends running shoes from different brands to those who purchased one from another brand.

Frequently bought together  

This recommendation is suitable for both cross-sell and purchase follow-up emails.

Let's say you want to send out a cross-sell campaign to those who've purchased mobile phones. Just add this component to the email, and our system will automatically recommend products that are bought in tandem like tempered glass, covers, and more.

When it comes to automated purchase follow-up emails, the system understands and suggests products that are related and bought in tandem with the product purchased by that customer.

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The system understands the sensibilities of a particular customer based on their entire shopping history, compares it with the rest of them for a match in pattern, and offers relevant recommendations. This helps you send targeted cross-sell and purchase follow-up emails.

With this update, you'll see an additional section that helps you understand the conversions via the recommendations.

Recommendation reports                        

Final words 

We hope this update helps you drive more conversions via email marketing. Give it a try and share your feedback in the comments below.