Lead Email Mandatory in “Add Lead to Journey” Action

Lead Email Mandatory in “Add Lead to Journey” Action

We are currently using the Zoho Marketing Automation Add lead to journey action inside Zoho Flow.

We noticed that the field “Lead email address” is mandatory when adding a lead to a journey.

Our concern is:

  • Many of our CRM leads do not have an email address.
  • In several cases, we only have:
    • Lead ID
    • Phone number / mobile number
  • We would like to trigger or add leads into the journey based on their CRM Lead ID or phone number instead of email.