Hi there.

Was wondering if anybody could share their strategy around lead entry into Zoho CRM.  One of the challenges with Zoho CRM is a lead requires a last name.  We want to capture companies that operate within our addressable market, and we often don't know a last name, but in the workflow (Lead > Account) we feel we should be entering these as 'leads' for sales people to engage with.  The challenge is we end up with a lot of leads with a dummy 'last name' (not ideal).  Alternatively I can enter them as an 'account' and set their status to 'lead' or something like that.

It would be far easier if Zoho allowed you to enter a lead without making last name mandatory.  How do people address this?

Thanks for any suggestions or strategies.