Leads, Accounts and Contacts

Leads, Accounts and Contacts

Our company never sells to end users, much like Ford or any other car manufacturer.

Much like auto makers, we sell to our Dealer network.

However, we collect leads (end users) through our website, trade shows, etc.

Is there a way to assign a LEAD to an ACCOUNT for the dealer to reach out to the end user?

Right now, I'm trying to add a lookup field to the LEADS module for "Assigned to:", wherein our internal sales team can assign the lead to either an account (dealer) or contact (again, dealer).

However, I get an error message "Duplicate Related List Name Found".

Any suggestions?