Les 2 limites qui font de Zoho Campaign une Tesla avec une batterie de smartphone

Les 2 limites qui font de Zoho Campaign une Tesla avec une batterie de smartphone

Après 2 mois de réclamations et des dizaines d'heures perdues avant de pouvoir bénéficier de la synchronisation  ; ça y est l'intégration CRM-Campaign est en place avec la dernière version de campaign, les Segments, la simplication des choix entre Campagne et multiples choix de WorkFlow .

Comme toujours Zoho n'indique pas les limites, et  je dirai même  cacher les faiblesses tellement c'est récurrent, donc je le fais pour le bien commun des utilisateurs..
Juste 2 limites qui ruinent tout 

Les champs de données-
Le nombre de champ de synchronisation disponible est nettement inférieur a ceux du CRM  =>>Dommage car les datas sont encore plus importantes pour des actions mass marketing que depuis un échange avec un client depuis le CRM
Les segments-
Super ont peut distinguer finement les cibles/audiences; oui mais 
Les segments ne fonctionnent pas avec les WorkFlows 
=> c'est juste l'usage le plus logique de préparer des parcours ultra personnalisés avec un workflow depuis des données hyper précises avec des Segments

Dommagnc en conclusion ; Z Campaign; c'est une carrosserie de Tesla avec une batterie de smartphone

Dommage la team car ça aurait dû être un formidable produit et là je sais pas quoi en faire ou m'en défaire 

Un conseil : Interroger et faites voter les clients sur des fonctionnalités avant de vous faire plaisir a développer des trucs inutiles

    Zoho Marketing Automation
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