We want to use Zoho One to be able to target our marketing campaign at "related leads" which is triggered by successful sales, to grow organically, very quickly. Is the tags feature the best way to do this?
We would use a successful deal / customer's network to increase brand awareness with case studies.
I want to target an industry, let us assume in this scenario, Travel Agents.
Let us assume that I have scraped the data and know the location of all "x" number of travel agencies in my city, is plotted on a map using the Google Maps API, in a field sales application outside of Zoho such as Spotio or Salesrabbit. Then I have scraped a list of all travel agents, and they are sitting in my leads module, with the correct physical business address where they work.
We will be adding geographic information to each lead, with their business address via Google Maps API, so we know that a certain travel agency has five agents selling cruises, and two selling flights. We would then visualise that on the other side of town, there is another travel agency under the same corporate brand that has three agents selling cruises, and five selling flights.
Most agencies are "big" known brands, and some are boutique. But travel agents can move amongst the agencies. Some agents sell cruises, some agents sell flights.
My product is not a hard sell, my main goal is brand awareness. I need to quickly be able to inform thousands of travel agents of my product.
When the product is launched, every time we land a deal and turn a lead into a contact, we want to then bounce off that relationship and target the connected leads.
Connected leads are:
1) Same company, same shopfront as the successful sale.
2) Same company, different suburb as the successful sale.
3) Different company, same suburb as the successful sale.
How can I show relationships between 16,000 leads, by creating connections? Is tags the best way of doing this?