We sell Medicare and Life Insurance Policies which are individual. However, we often sell to multiple members of the same family. For Medicare, one spouse may become a contact (our Leads remain leads until they have a deal and we then converted to contact) but the other spouse remains a lead until they turn 65 and then have a Deal. I have spent 30 minutes on the phone with an onboarding specialist and they offered the suggestion for a lookup field but I am wrestling with how best to do this. Do I use Accounts and modify it for families, do I create a new Module Families? How have all of you using this for insurance sales done this?