Email notifications are one of the most versatile tools in Zoho Bookings.

We've beautified and translated them. Now, let's see what other steps we can take to further stretch their use.

In this guide, we'll use email notifications to:

1. Create product awareness
   
2. Market other services
   
3. Show social proof
   
4. Thank customers
   
5. Collect feedback
   
6. Win repeat business and more
   

Check out the table below to see how you can pack more value into your outgoing emails.

Email Notifications

	Booked	Rescheduled	Canceled	Completed	No-show	Reminders
Agenda and meeting prerequisites	✓	✓				✓
Case studies	✓				✓	✓
Customer testimonials	✓				✓	✓
Staff credentials	✓				✓	✓
Post-appointment instructions				✓
Data gathering			✓	✓	✓
"Book another appointment" button			✓	✓	✓
Service promotions				✓	✓

Yes, customer testimonials, case studies, and other value additions can be shared through social media. But think about this: Brands spend billions of dollars for customer attention, whereas on the other end, customers are overloaded with information. It's difficult to reach your customers amidst this chaos.

Even if you pack valuable content into your social posts, your customers are likely distracted and their attention fragmented.

But when you leverage email notifications in Zoho Bookings, you get more targeted customer attention with very little effort from your side. Above all, it is FREE.How?

Because even when faced with hundreds of emails, customers will open Zoho Bookings messages to view valuable information like appointment times and meeting links.

Plus, as customers often forget these details, they're likely to open your email notifications more than once. This means you get a customer's undivided attention on a recurring basis.

So why not leverage this?

You can double-down on the value you deliver to your customers during this attention window and let customers know more about what you have to offer.

This reinforces brand recall, strengthens customer trust, and increases repeat bookings, eventually leading to a boost in revenue.

Sending value packed emails

Let's explore different ways to deliver value to your customers.

1. Agenda and prerequisites

An agenda helps you set clear expectations by giving a preview of the session. This way, customers can prepare for what's to come.

Prerequisites are beneficial for both you and the customer. Say, for example, you teach students programming languages online. Your prerequisites might be a laptop, a GitHub account, and an integrated development environment such as Visual Studio.

This helps your students prepare and makes your class time more effective. It's a win-win situation.

Two ways to send an agenda and prerequisites to your customers include visuals and text.

Visuals

For more detailed agendas, you can create a private page on your website with stunning designs and include the page's hyperlink in your email. This is easily done by creating a share link through Zoho WorkDrive or Google Drive.

Here's what a hyperlinked agenda will look like:

Text-based agenda

2. Customer testimonials, case studies, and more

Videos

• The agenda, to give a preview of the session
  
• Any prerequisites, to prepare your customers for an engaging session
  
• Their own experience in the industry, to assure customers that they're under the guidance of an expert
  

4. Adding value after an appointment

5. Collecting feedback

Notes

Suggested flow ideas

• Marketing team that offers product demo calls
  
• Booked email + agenda
  
• Reminder 1 + staff experience
  
• Reminder 2 + customer testimonial
  
• Completed email + post-appointment instructions
  

• Solopreneur who teaches programming languages
  
• Booked email + pre-requisites
  
• Reminder 1 + staff experience
  
• Reminder 2 + agenda
  
• Reminder 3 + case study
  
• Completed email + post-appointment instructions