Hello Zoho Community,

We are a team working in a theater and we want to use Zoho CRM to segment customers, for campaigns, but also to create segmentations of all kinds.

Let's say a spectator buys two tickets to a show, say Coriolanus, on Saturday, October 22 at 3pm. (there is also a performance at 8pm of the same show on Saturday).

I want to import this transaction, i.e. associate a contact with a show. More specifically to a representation of this show (3PM).

For the show, I have this information:
Title; Coriolanus
Date; October 22, 2022, 3 p.m.
CODE from box office: COR221022P (p for afternoon, two performances)
And eventually all the transaction infos

While attending Zoholics Canada, in a face-to-face with a Zoho employee (only 15 minutes), he recommended that I create a custom module, called "shows".

By creating a link with the contact module, it is possible to create shows and associate contacts with this show. But is this the right solution? Couldn't every performance of a show be considered more like a product? An event or a visit?

Let's go back to the "show" module.
If I can manually associate a contact with a show, I don't see how to mass import this information. In addition, it seems impossible to filter by shows in the contact module, and therefore I do not see how to segment for sending an email to spectators of a particular show (performance).

Someone could help me better understand…
1. If I'm on the right track with a custom module
2. Whether it is possible to segment contacts by data from a custom module 

Thank you!