In the previous post, we learned about social merge tags.

In today's post, we'll discuss contact detail merge tags and contact custom merge tags.

Contact detail tags include basic details like a contact's email address, first name, and last name. These tags are available in Zoho Campaigns by default.

Contact custom merge tags enable you to personalize email campaigns by fetching contact information from additional contact fields and contact custom fields. All you have to do is to create a contact custom merge tag for that particular field. In simple terms, you can use contact information gathered during a person's signup to attract their attention.

Click here to learn how to create custom merge tags.

 How to use contact custom merge tags 

In the content section of your campaign, choose a component and select Contact Custom Merge Tag from the Merge Tags dropdown. Select which tag you want to use from the options and click it.  

Let's look at a scenario where Chris from our previous post makes use of contact custom merge tags.   

Chris acquires contacts from different sources like social media, signup forms, webinars, and trade shows. In his first email newsletter, he wanted to remind his contacts the source of their association with his store. So, he creates a contact custom merge tag called "Source" for contact source field. While sending the first newsletter to his contacts, he uses the source tag to jog his customer's memory.