Marketer's Space - List-based Reports - Yearly Report
In the previous post, we learned about identifying campaigns that received the best response from the contacts in a mailing list using the Top Five Campaigns report. In today's post, let's learn about analyzing the performance of the campaigns sent to a mailing list throughout the year.
Yearly Report is a type of list-based report that sheds light on the performance of campaigns sent to a mailing list throughout the year. The data for the year you select will be displayed in the following ways:
- Monthly aggregate
- Campaign aggregate
How to access the Yearly Report
Click the Reports icon in the left pane of your dashboard and select List-based Reports.
The Monthly Aggregate report provides information about the number of campaigns sent every month, and the Campaign Aggregate report provides campaign-wise data for every month of the selected year.