Marketing Tip #31: Increase order value with bundle discounts

Marketing Tip #31: Increase order value with bundle discounts

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Flat discounts can attract buyers, but they also reduce your margins. A smarter approach is to offer bundle discounts, encouraging customers to buy related products together at a slightly lower combined price.

Bundles increase the average order value, help move multiple products in one purchase, and make the offer feel more valuable to the customer.

For example, instead of offering discount on individual products, you could create a "Complete the set" bundle that is slightly lower-priced than the sum of the individual products.

This works especially well for products that are naturally used together.

Try this today:

Pick two or three products that go well together and create a bundle offer for them.

Here are some bundle ideas:

Bundle type

Example

Core product + accessory

Phone + case

Core product + refill

Coffee maker + coffee beans

Starter kit

Skincare cleanser + toner + moisturizer

Frequently bought together

Mug + coaster

Seasonal combo

Winter scarf + gloves

Steps:

  1. In the Zoho Commerce web app, go to the Items menu on the left pane.

  2. Click the dropdown arrow to the right of the +New Item button and click New Composite Item.

  3. Under Item Type, choose Kit Item, fill out the rest of the details and save.

 

Regards,
Divya R
Zoho Commerce