A good launch email creates excitement, highlights what’s new, and gives customers a clear reason to click. It can also help you drive traffic quickly to the new product page, especially in the first few days after launch.

Try this today:

Pick one recently launched or upcoming product and create a short launch email for it.

Steps:

To achieve this, you need to connect Zoho Campaigns or Zoho Marketing Automation to your Zoho Commerce store.

In your Zoho Commerce web app, go to Settings –> Sales & Marketing (under Integrations) –> Connect Zoho Campaigns or Zoho Marketing Automation.

Here's a help link to learn how to send the launch emails using Zoho Campaigns.

Tips for the email:

• Lead with what’s new and why it matters.

• Use one strong product image and a Shop button.

• Mention if the launch is limited, seasonal, or available first to subscribers.

• Keep the email focused on one product or one launch theme.

• Send a reminder email if the product is important or time-sensitive.

Regards,
Divya R
Zoho Commerce