Matching Leads to Product when importing

Matching Leads to Product when importing

I'm trying to set up my insurance agency, and have added the products that we typically sell to Zoho. I have a flat file of 2000+ customers that I want to import, but cannot figure out how to match them to the products I have set up. 

Product information is in the flat file as insurance company+product name.

I have added a Multi-Select Lookup to my leads, which works fine when adding new customers, but the Multi-Select Lookup field does not appear when I try to map the field during the lead import. 

Help!