Merge Fields - One at a time....

Merge Fields - One at a time....

We are looking at using writer for preparing proposals. 

We want to create a template that uses the same merge fields throughout the proposal template (for instance, company) 

When an employee creates a new proposal from the template.. they will manually enter the company name once, and it populates all of the merge fields...

I can't figure out how to do this without linking to a data source... can't I just manually update the value of the merge field?